2012-07-27

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Here's a look at some upcoming polishes from The OPI Gang! The Germany collection and the Exclusive Target releases will be available in August while the DS polishes are set to come out in September. Now I stumbled into my local target last week and I already saw the new NOPI out so some of you might already be seeing them out there. See any that sparked your interest?

OPI Launches the Germany
Collection for Fall/Winter 2012 



OPI embraces runway trends with the Germany
Collection for Fall/Winter 2012.
Drawing inspiration from Berlin, an exciting new fashion hub that blends
classic looks with the avant-garde, the collection’s twelve shades offer a
mixture of vibrant color, urban-chic neutrals, and reds in variations from
light to dark.

“Designers showcased rich colors and striking
textures for fall,” explains Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The Germany
Collection beautifully complements
these looks, with standout shades in various hues of red and burgundy – the
season’s ‘new black.’ Sapphire, black olive and lime yellow are married with
creamy neutrals in honey, taupe and nude rose.”

“The overall feel of the Germany Collection is elegance with an edge,” adds Suzi. “The varied palette of colors adds
another accent to the list of special touches – think beadwork, paneling, fur
and embroidery – that walked the runways during New York Fashion Week. Wearing
these shades on fingers and toes is a great way to accessorize a range of looks
for the season.”

Germany by OPI includes the following shades:

Don’t Pretzel My Buttons

A haute honey-beige that can
always make you smile.

My Very First Knockwurst

…and what a magical rosy-nude
rendezvous it was!

Berlin There Done That

A traveling taupe that’s seen it
all. (Yep, that too).

Don’t Talk Bach to Me

There’s nothing mellow about this
sassy lime-yellow!

Nein! Nein! Nein! OK Fine!

A bodacious black-olive? We say
“Ja! Ja! Ja!”

Unfor-greta-bly Blue

Everyone’s
favorite Fräulein loves this über shiny blue.

Every Month is Oktoberfest

Prost! Here’s to the prettiest
plum in the Biergarten.

Suzi & the 7 Düsseldorfs

The most beautiful bright purple
of all.

Deutsch You Want Me Baby?

A self-assured shade of
shimmering red-orange.

Danke-Shiny Red

You “Bitte” try on this ravishing
ruby before it’s too late!

German-icure by OPI

The best burgundy shimmer in the business.

Schnapps Out of It!

Shake off the blues with a shot
of fall’s must-have mauve!

Germany
Collection nail lacquer shades contain no DBP, Toluene,
or Formaldehyde, and each includes OPI’s
exclusive ProWide™ Brush for the ultimate in application.

Germany by OPI will be available
August 8, 2012, at Professional Salons, including
Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis,
Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail
Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI
on Twitter @OPI_PRODUCTS
and become a Facebook
fan!

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OPI Launches New Diamond Dust-Infused Designer Series Shades for Fall
2012



            OPI
releases two new high-shine hues – DS Indulgence
and DS Luxurious – to join the Designer
Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is
enhanced with real diamond dust, offering light reflecting, multidimensional
color.

DS Indulgence, a radiant red-violet with a shimmering, golden finish, will launch along
with DS Luxurious, a captivating
coral-red with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled,
highly-saturated, breathtaking colors.

            “Red
nails are the epitome of glamour, and this fall OPI is adding two dazzling reds to the Designer Series line,” says Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “With vivid
color and intense shimmer and shine, these lacquers create a bold, high-fashion
accessory statement. DS Indulgence provides
a deeper, classic red look, while DS Luxurious
incorporates rich auburn pigments.”

Designer Series by OPI nail lacquers contain no
DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in
application. DS Indulgence and DS Luxurious will be available beginning
September 2012 at Professional Salons, including Beauty Brands,
Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret,
and ULTA, for $12.50 ($14.95 CAN) suggested retail for each Nail Lacquer. 

For more information,
please call 800-341-9999 or visit www.opi.com.
 Follow OPI on Twitter @OPI_PRODUCTS
and become a Facebook fan!

 Nicole by
OPI Launches Five NEW Fall Shades, Exclusively at Target

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