In today’s green world there is lots of positive statements made that lead you to think certain products or ideas are all about saving energy. Being eco-friendly encompasses a real life cause, a niche market, and a gimmick. Therefore when you are trying to provide high degrees of energy efficiency within your home you cannot just be led by advertising to make informed buying decisions.
It’s a well known misconception that when a product is marketed as eco-friendly that the product is the equivalent of all natural. This is in actual fact not necessarily true or untrue. It does not have to be. Similarly a product in the market can be sold as organic despite only meeting 75% of the specific required standard, the marketing for ecologically improved products can be misconstrued.
When you are considering the right way to apply various products to your home so as to to make it more energy efficient you need to be confident that you are putting your money into a truly energy efficient product. Since advertisers have such scope, this leads inevitably to a tricky situation.
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