Delhi, June 22, 2012
- Renowned Italian hair stylist and worldwide brand ambassador of INOA
by L’Oréal Professionnel, Rossano Ferretti, showcased his exclusive in
salon INOA Zone at the newly launched ‘Rossano Ferretti Hair Spa’ at The
Oberoi Gurgaon. This is a step further in strengthening, the ongoing
relationship between the legendary hair stylist and India’s favorite
professional in-salon brand - L’Oréal Professionnel.
The key to the success of
Rossano Ferretti is the creation of his own method; his natural instinct
for beauty, led to a revolution in the way of understanding the style
of hair: Metodo Rossano Ferretti aims to create soft and natural colors
for the hair. This desire for a natural look was inspired by the new
techniques studied by Metodo Rossano Ferretti, such as freehand, the
balayage and patchwork. These techniques allow the designer to emphasize
the fantasy of color, in respect of the health of the hair
Rossano has specially devised INOA zone to further showcase the
Rossano Ferretti Method, which creates a unique relationship between
personality, body and hair; deeply renewing the image of feminine
beauty. INOA zone is a space exclusively dedicated to hair coloring with
the incredible promise of winning over all women to permanent hair
color due to its remarkable assets: No odor during the development time,
comfort for the scalp, absolute respect for the hair natural essential
amino acid and lipid balance while delivering perfect coverage. This
comes as no surprise considering INOA is the first hair color to feature
the revolutionary engine, ODS (Oil Delivery System), which helps
enhance the colourist’s art while transforming the in-salon atmosphere.
ODS; a miracle of L’Oréal Research, is an oil-rich system that boosts
the action of the hair color system. The unprecedented ammonia-free
formula allows you to permanently lighten hair by up to three levels.
The
foundation of the Metodo Rossano Ferretti is listening; the ability to
capture and reveal the personal beauty of every woman, taking into
account her hair, her culture and her desires. Hair Stylist at the INOA
Zone will first undertake clients for consultation understand their
requirement and vision so that the stylist can offer information about
the products and services that will enhance individual beauty.
Rossano Ferretti salon at the
Oberoi offers a wonderful sensory experience, where every moment centers
around well-being and complete luxury. INOA zone makes it the most
sought after and desired beauty destination.
Since
its revolutionary launch in 2010 in India INOA by L’Oréal Professionnel
has seen an overwhelming response by color therapists and audiences
alike. INOA is every hair professionals dream as it is odour free. The
application technique has also been simplified: the express mixture is
prepared in a flash and the luscious texture, similar to that of a
beauty cream, is easily taken through from the roots to the ends. The
hairstylist can work more calmly and effectively and envisage numerous
applications throughout the day.
About L’Oreal Professionnel
Since
1997, L’Oréal Professionnel has been pioneering the development of the
Indian hairdressing industry. Professional hairdressing products,
training and business development services form the core of this
business. The Professionnel division also provides creative inspiration
for the hairdressers and sets hair fashion trends that suit the Indian
Women.
L’Oreal Professionnel Products
and services are available at fine salons trained by L’Oréal
Professionnel. It offers a range of texture, hair care and hair colour
products used by professional hairdressers and retailed to consumers
exclusively through salons.
About Rossano Ferretti
Italian-born
Rossano Ferretti, with his natural-born instinct for beauty, has
founded more than 23 hairdressing salons around the world, from Milan to
Madrid, Los Angeles to Mumbai, New York to Paris. The creation of the
The Method – Rossano Ferretti’s personal beauty concept led to a
revolution in understanding the style of hair: the haircut that falls
naturally, enhancing the individual beauty of every client.
Through
collaborations with industry-leaders like Ferretti, L’Oréal PPD aims to
encourage the luxury experience and expertise of the professional
beauty industry. Through this work it continues to highlight the salon’s
status as a “beauty destination,” and support the development of the
hair profession in both local communities and on an international scale.