Nowadays, many of the business owners are showing their interest to publicize their organization through social networking sites. This is why; if you are not yet created an account in Facebook, this is the high time to develop one for yourself. Some of the tips that may help you to get publicity online are mentioned below:
Install a Facebook “Like Box” to your portal
Installing a “Like Box” is indeed an apt way for getting traffic to your site. For designing the box you can take help of the box builder tool. This will surely help you to customize your like box size, the color scheme as well as the number of friends to display. 
Installing a Page Badge
If you really want to link others to your Facebook profile page, Facebook badges will help you out. Badges are simple images and can be loaded very easily.
Ask Friends to Visit your Page
Try to use the “suggest to friends” feature of your Facebook page. Or else, you can also go for the feature “invite all”. This will save your time as well as energy and will also hopefully give a positive response.
Using Status Tagging
It is an amazing feature and allows you to tag any person or a page by only entering the sign @ and then typing the name of that person, whom you want to tag.
Adding a Like Button to your Site
This allows visitors to like your fan page without facing any obstacle. Thus you will be able to expand the number of your fans and ultimately will get a huge amount of traffic to your website.
Apart from all these, you can connect your business page to twitter or can go for newsletter promotion. Thus, follow those basic strategies and make your Facebook page popular than ever before. To know more on this topic you can get in touch with a company that offers customized online business promotion services.