Introduces Customer Value Management offerings for MNOs in Mexico
Mexico – November 12, 2014: Mahindra Comviva, the global leader in providing mobility solutions, today announced that the company is aggressively focusing on extending its footprint in the Latin America market with its innovative offerings in Customer Value Management to support operators in achieving customer retention and improved customer service goals, promoting spend on network, and extending subscribers’ life on the network by offering services that bring greater convenience and deliver timely and relevant promotions.
Mahindra Comviva is a global leader in providing mobility solutions and a preferred partner of major operators in El Salvador, Guatemala, Honduras, Bolivia, Colombia, Paraguay, Guyana, Curacao and Peru. Over the past few years, Latin America has significantly increased its contribution to overall company revenue, powered mostly by its award-winning messaging, mobile data, mobile money and recharge solutions.
Mahindra Comviva’s Revenue Plus is an analytics driven, multi-channel contextual marketing platform targeted at operators. It is expected to help them boost their top line through customer engagement and retention. By deploying Revenue Plus, the operator is also expected to be able to move from mass market-centric to personalized customer engagement. This in turn will help these players increase their relevancy and subsequently achieve faster returns on investment. Revenue Plus automates the decision making process and increases operational efficiency by reducing the time taken to launch a marketing campaign by 90%.
Its Dynamic Pricing processes network utilization data and models price and consumer demand to offer tariffs that encourage usage in specific cells at specific times. By using Dynamic Pricing solution, operators can grow their revenues by upto 2.4% on their net calls and overall revenue growth of upto 7% inclusive of new subscriber acquisition. Mahindra Comviva’s Dynamic Pricing solution is implemented across 12 OpCos in a leading operator group in Africa.
Mahindra Comviva’s mCare app facilitates the shift from a pure transactional-relationship to one focused on engaging customers by offering better service, and driving increased interactions with the brand. mCare app enables MNOs to improve engagement across multiple points in the customers’ journey from service discovery, purchase to post-sales support. For example the mCare app can present billing information, show customers when they are approaching their call limit or data threshold, deliver tailored plans based on consumption patterns and give them simple and secure options to act upon that information.
Speaking on the occasion Amit Sanyal, Assistant VP & Head of Consumer Value Solutions at Mahindra Comviva said, “With competition intensifying across markets, operators are increasingly focusing on offering innovative services and promotions to retain customers on their network. Our Customer Value Management offerings will support operators in achieving customer retention and improved customer service goals, promoting spend on network, extending subscribers’ life on the network by offering services that bring greater convenience and deliver timely and relevant promotions.”
Briefing the media, Vikram Shanbhag, Senior VP, Americas Region and Global Channels at Mahindra Comviva said, “Innovation is core to Mahindra Comviva’s strategy. We work round the clock to provide cutting edge products for the enhancement of consumers’ overall experience. We are extremely delighted to introduce our new suite of products for the service providers in Mexico that will allow greater customer retention and higher spend on network for the telcos at controlled operational costs.” Mahindra Comviva’s mobiquity® money holds 11% deployment market share in mobile money market in Latin America. Our deployments in Latin America registered 170% growth in mobile money subscribers in the last 1 year, from 0.55 million in June 2013 to 1.48 million in June 2014.
About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of the USD 16.5 billion Mahindra Group. With an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. For more information, please visit www.mahindracomviva.com
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Media Contacts
Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
T: + 91 124 481 9000
pr@mahindracomviva.com
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