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adidas originals sale Within a bid to out carry out rivals Nike, the company expended nearly 400 million US ALL dollars on the campaign including the controversial Jubilani golf ball. However Nike stole most of the attention at the last minute with the 'write the future' plan which was viewed more than 12-15 million times on YouTube only. Sponsoring the world cup the 2010 season has cost Adidas over hundred million US dollars forgetting other marketing, something which these have done since 1970. Marketplace researchers Sport+Markt claim that Mba had the greatest visibility with regard to teams and players.
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