Apple CEO Tim Cook and a team of Apple executives — hopefully large portions of which will be led by the excellent presenter Craig Federighi — will be holding their much-anticipated “Brighten Everyone’s Day” special media event today, September 10th, at 10am PDT/ 1pm EDT.
The special event will take place on Apple’s Cupertino campus at 4 Infinite Loop in California.
It is widely expected that the “iPhone 5S” and “iPhone 5C” will be unveiled today, possibly accompanied by the announcement of a release date for iOS 7, and maybe some suprise(s)!
MacDailyNews will offer live notes during Tim Cook and company’s special media event presentation right here on this page. So, just bookmark this page and we’ll see you here!
Apple’s September 10, 2013 special media event invitation
• AAPL: 499.01 Down 7.16 (1.41%) 2:17PM EDT
• 11:15am PDT: End of event.
• Costello plays “(What’s So Funny ‘Bout) Peace, Love, and Understanding”
• Costello: “That’s a lot of fancy stuff.”
• Cook presents Elvis Costello
• Cook: “We do really love music and celebrating great artists.”
• Cook: “Before we close, I’d like to return to music.”
• Cook thanks Apple teams that worked on the products shown today
• Tim Cook debuts iPhone 5C and iPhone 5S TV ads…
• DoCoMo gets iPhone in Japan
• In over 100 countries on over 270 carrier by December
• 100 countries and 270 carriers by the end of the year.
• First time China among first wave iPhone launch
• On sale Sept. 20 in US, Australia, Canada, China, France, Germany, Japan, Singapore, UK
• iPhone 5C and iPhone 5S both go on sale September 20. Pre-order on September 13.
• 8GB iPhone 4S remains in lineup: Free with 2-year contract (black and white options)
• New $39 Apple case for it, too.
• iPhone 5S: 16GB: $199, 32GB: $299, 64GB: $399 with a two-year contract
• Schiller back onstage to review iPhone 5S/iOS 7
• Your fingerprint(s) are secured inside the device and encrypted and never stored on Apple servers or your iCloud account
• iPhone 5S can be set up to read multiple fingerprints
• AAPL: 503.77 Down 2.40 (0.47%) 2:01PM EDT
• Video featuring Jony Ive talking about iPhone 5S
• Users simply touch their iPhone 5S’s Home button to unlock their iPhone. You can also use it for passwords for apps!
• iPhone 5S Home button: Laser-cut sapphire crystal (won’t scratch), stainless steel (no Liquidmetal) detection ring, Touch ID sensor, tactile switch
• 170 microsns thin, Touch ID is a capacitive senros, 500 ppi resolution, scans sud-epidermal skin layers, 360-degree readability
• Reads user fingerprint to an entirely new level
• iPhone 5S features biometric security: Touch ID
• iPhone 5S keeps Apple’s significant lead in smartphone photo quality very safe
• Users can select which parts of the video they want in normal and which in slo-mo
• 120fps slow motion also supported; HD video at 720p at 120FPS
• Auto digital image stabilization
• Burst mode photos – up to 10 frames per second (as long as you hold button)
• Camera takes multiple photos and auto pick the best one
• Apple can get the correct color balance by combing the two flash colors
• Dual-LED flash, one cool and one warm color tone
• Features new true tone flash
• iOS 7 Camera software designed to take advantage of the new sensor; auto white balance, exposure, and dynamic local tone map
• iPhone 5S camera: New five-element Apple-designed lens with F2.2 aperture; sensor has 15% larger area; 1.5 micron pixels (Bigger pixels = better picture)
• iPhone 5S battery life: 10 hours 3G talk time, 250 hours standby; 10 hours LTE browsing, 40 hours music
• Nike making “Nike+ Move” app – uses M7chip to track your activities
• CoreMotion API now part of iOS
• Enables a new generation of fitness apps
• Apple A7 has an “M7,” a motion co-processor which measures motion data continuously – accelerometer, gyroscope, compass
• Infinity Blade III features lens flares “that would make JJ Abrams proud.”
• BTW: iPhone 5C does indeed sport a ring around a new Home button
• Infinity Blade III offers up to 8 worlds; each as large or larger than entire original game
• Game is 5X faster than on iPhone 5
• Epic announces Infinity Blade III, the trilogy’s conclusion
• AAPL: 502.99 Down 3.18 (0.63%) 1:40PM EDT
• Epic Games co-founder Don Mustard onstage for demo
• Runs Open GL ES 3.0 (breakthrough mobile gaming)
• 56 times faster than original iPhone
• The A7 CPU is up to 2X faster than iPhone 5
• XCode also supports 64-bit, so developers should be able easily upgrade as well
• A7 runs 32- and 64-bit apps
• All built0in apps are 64-bit
• Over 1 billion transistors, 64-0bit desktop-class architecture
• iPhone 5S is the world’s first and only 64-bit smartphone
• iPhone 5S houses an Apple A7 64-bit chip
• iPhone 5S is a huge leap in performance over iPhone 5
• iPhone 5S is made of a high-grade aluminum with chamfered edges (like iPhone 5 was)
• Comes in Slate, Champagne, Silver
• Schiller: Perhaps the most forward-thinking phone anyone has ever made
• Introducing the iPhone 5S!
• Phil Schiller back onstage
• iPhone 5C: Margins, margins, margins! – MDN Ed.
• Jony waxes poetically over Apple’s $29 silicon rubber cases
• Polycarbonate case features a lacquer hard coat
• Case is now a seamless experience; feels great in the hand
• Ive: It’s simpler, more essential, more capable and more colorful… We believe the iPhone is an experience
• Jony Ive: “iPhone 5C is beautifully, unapologetically plastic.”
• AAPL: 506.32 Up 0.15 (0.03%) 1:29PM EDT
• iPhone 5C video being shown…
• New Apple silicon rubber cases are $29 each
• iPhone 5C 16GB: $99, 32GB: $199 with 2-year contract
• iPhone 5C: 4-inch Retina display, full sRGB, Widescreen video, Appel A6, backside illumination, 5-element lens, Hybrid IR filter, 3X video zoom – everything iPhone 5 has now with iOS 7
• iPhone 4C is constructed of hard-coated polycarbonate
• Apple will have soft silicon rubber cases, too – with circular cutouts so you can see the iPhone 5C’s color through
• iPhone 5C has no seams – all one piece construction
• iPhone 5C comes in colors: Green, Pink, Yellow, Blue, White
• iPhone 5C has all of iPhone 5′s tech, plus it’s more colorful
• First up: iPhone 5C
• Phil Schiller takes stage
• Apple to replace iPhone 5 with to new designs
• Cook: iPhone 5 the best-selling iPhone ever
• Keynote, Pages, Numbers, iMovie, iPhoto go FREE! for all new iOS devices, any new iPad, iPhone, or 5th-gen. iPod touch
• iPhoto, iMovie, GarageBand – all powerful creative apps for iPad users
• Cook: iPad isn’t just for cosuming content, it’s for making great content, too
• Cook: Keynote is the most powerful presentation software ever made (made originally for Steve Jobs, of course – MDN Ed.)
• iWork: Keynote, Pages, Numbers
• Tim Cook back onstage
• AAPL: 501.67 Down 4.50(0.89%) 1:17PM EDT
• iOS 7 release date: September 18th. It’s ffee, of course.
• iTunes Radio being shown (We’ve been using it all summer. Pandora is in for pain.)
• Share Sheet makes it easier to share photos on Facebook, Twitter, also AirDrop
• New Photos app – more ways to group photos, full year views, etc.
• Federighi’s reminder: Pick up shampoo and conditioner (Hair Force One!)
• Command Center, parallax, search at the top of every home screen, vastly improved Siri…
• iOS 7 major features review…
• Craig Federighi takes the stage to discuss iOS 7
• 700 millionth iOS device to be sold this month
• iOS 7 public release next month
• Apple Retail: U.S. gets new Stanford Store – shows photos: giant glass store. half for retail, half for service
• Gaga, blah, blah…
• iTunes Festival video being shown
• Apple livestreaming the shows to over 100 countries
• 20 million applied for free tix to show (Roundhouse in London)
• 30 nights of London shows
• 5th year for iTunes Festival. very successful
• Begins with some updates
• Welcomes Beijing, Berlin, and Tokyo
• Tim Cook takes the stage
• Yahoo! CEO Marissa Mayer is in the house
• AAPL: 502.00 Down 4.17(0.82%) 12:59PM EDT
• The are reports that an armored truck has arrived outside Apple’s auditorium
• 10 minutes to go!
• AAPL: 501.27 Down 4.90 (0.97%) 12:43PM EDT
• Loading crowd into venue…
• 9:33am PDT: Awaiting start of event…
• AAPL: 502.34 Down 3.83 (0.76%) 12:33PM EDT
Tagged: Apple, Apple special media event, Craig Federighi, iOS 7, iphone, iPhone 5C, iPhone 5S, live coverage, Tim Cook 
