Apple today released a new television ad for the holidays, featuring the company's flagship iPhone 5s capturing and sharing holiday memories in the form of a video shared over Apple's AirPlay.
The song "Have Yourself A Merry Little Christmas" plays in the background as the iPhone 5s is used to capture video of a family engaging in holiday activities like decorating Christmas cookies, participating in a snowball fight, and decorating a Christmas tree. Later in the commercial, the video footage is played back to the family over AirPlay.
Apple has not yet released an official version of the holiday ad on its YouTube channel, but the commercial can be seen in a video captured by a user and shared by 9to5Mac.
Apple historically releases a new video during each holiday season and in 2012, the company focused on the iPad and FaceTime. In 2011, the holiday commercial featured Santa using Siri on an iPhone 4s. While those previous videos were more product focused, the newest holiday ad focuses on iPhone users and the way their devices enhance their lives.
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