Outdoor Retailer
Mountain Khakis, White Sierra, Roark Revival, Avalanche,
Lightweight layers and outerwear that multi-tasks for global winter weather patterns...like the Spring worthy temps on Christmas Day to the Blizzard SNOWPOCALYPSE -a month later experienced in the Northeast...outdoor people are re-jiggering their wardrobe needs+purchases.
IMO at least with all the folks we know-everyone already had the burly outerwear from the past two frigid winters and didn't need new jackets/coats anyway. Like fashion fashion -accessories are increasingly the key to yearly seasonal-profitable- sales-or collabs with mass merchants.
Or growing kids who always need something new ...
More Highlights:
Always a mountain lifestyle brand -launching in 2003 with those rugged handsome khakis (classic style in every guy's wardrobe) - now with plenty of home on the range-or on a street clothes...Mountain Khakis ("MK") "Built For The Mountain Life® showed easy to wear contemporary separates that work with what's already hanging in their customers closets.
editorial statements here with Raleigh Ross...retro styling jacket shirt hybrid, with branded metal snap closures-plaid wool -lined for comfort.
WHITE SIERRA-packs down easy lightweight Whisper Fill insulated jacket/shirt hybrid -THE silhouette of the season -made with DWR nylon fabric, snap closures, nice touch-side zip secure hand warmer pockets...
ROARK REVIVAL-Vancouver, Canada serves as the tripping jaunt for F/W '16s collection from this well branded menswear line. Pictured-mad for plaid long sleeve practical piece... dubbed "The Chief" flannel by Jaimie Thomas- de riguer construction for wet/cool climates---nylon quilted flannel with pockets-mid-weight flannel=warmth+comfort.
Avalanche - MONTI insulated shirt hails from the outdoor inspired brand's urban collection...that fyi-showed a lot of winning pieces at great prices. Traditional fitting wind resistant -woven herringbone fabric that is super soft plus warm fiber fill insulation=easy clean too.. Traditional snap closure design...to layer---or worn by itself.