Douglas Elliman spring/summer magazine
The coasts duke it out in the latest issue of Douglas Elliman’s seasonal magazine, following the real estate brokerage firm’s expansion to Los Angeles.
Douglas Elliman’s spring/summer issue also explores the implications of the firm’s recent partnership with the Chicago-based The Federal Savings Bank. For affluent consumers browsing the market, the latest issue provides an ample selection of properties to peruse.
“This is our biggest and most comprehensive Elliman Magazine to date,” said Dottie Herman, president and CEO of Douglas Elliman Real Estate, New York. “This magazine showcases the power of Elliman in that we provide compelling and relevant content on everything from market analysis to financing in addition to showcasing spectacular properties from all the regions we serve.
“We are a full service brokerage with a commitment to helping our customers at any stage of their real estate journey,” she said. “We recently joined forces with Chicago-based The Federal Savings Bank so we can now provide in-house financing for most anyone seeking assistance even if they aren’t using us for our brokerage services.
“[Elliman] also offer[s] relocation services, title, property management, and the best technology information to ensure our customers make informed decisions in this brisk market.”
The circulation for the spring/summer issue includes 326,000 copies sent with The New York Times, Newsday, the Los Angeles Times, the Wall Street Journal, to buildings and estates in South Florida, Hamptons and Long Island and select Barnes and Noble locations.
New life
The issue begins by familiarizing readers with Douglas Elliman’s Los Angeles developments. The firm is currently handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.
Doulgas Elliman’s building is expected to be the largest mixed-use development on the West coast, which has elicited claims that it can transform the character of the city. Douglas Elliman views the project as a launchpad for its Beverley Hills offices, as it marks the first major West coast development since a team moved out there (see story).
Travel writer Andy Wang explores the city’s culture and why it appeals to the affluent, arguing that the West Coast creates a trifecta with the firm’s Florida and New York offerings. Douglas Elliman plans to expand to the Brentwood/Santa Monica, CA, area next.
“There are plans for further expansion on the horizon, but it’s too soon to discuss specifics,” Ms. Herman said.
From Andy Wang’s Greetings from L.A. article
Barney’s creative ambassador at large Simon Doonan puckishly addresses the coastal feud between New York and Los Angeles over “whose town is groovier, smarter and more glamorous.”
Douglas Elliman’s growing portfolio is on full display throughout the rest of the issue. Knight Frank Residential explores what the increasing investment coming Asia means for the United States residential market.
View from 432 Park Avenue
Another hugely influential development for Douglas Elliman is the partnership with The Federal Servings Bank. Through the partnership, the bank’s newly minted DE Capital division will make the buying process less onerous for international and domestic clients of Douglas Elliman.
Douglas Elliman properties
The issue closes by reminding readers to take advantage of the “Ask Elliman,” a digital service that addresses real estate questions.
Ask Elliman image
Stomping ground
Although Douglas Elliman is venturing into new markets, its portfolio is still dominated by New York listings, many of which are posting record listings.
A quarterly report from CityRealty found that average square foot prices for the top 100 condominiums in New York rose 19.4 percent from the year-ago period.
There were 169 total sales among the examined buildings in Q1, which represents a 7.6 percent drop from the first quarter in 2013. Part of the decline stems from a lack of inventory, and also from incessantly rising prices (see story).
“In addition to having offices in New York, Westchester, Long Island, The Hamptons and South Florida, we recently opened our first West Coast office in Beverly Hills – yet another significant milestone for the company and further evidence that we go where our clients want to be,” Ms. Herman said.
Final Take
Joe McCarthy, editorial assistant on Luxury Daily, New York