Let’s try out a few seasonal slogans you could use for holiday marketing efforts…
“Stuff those stockings with books!”
“Put some books on that shelf by the elf!”
“A dreidel AND a book? Best Hanukah ever!”
“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”
Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.
What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.
Savvy Marketing Tip
Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.
Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.
Here’s How to Juice Those Discounts
You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.
Go to My Projects and click on the project title.
Scroll down to Pricing and Creator Revenues and click Edit.
Click Pricing Details to view manufacturing and profit splits
Click Set Discount and choose the percentage discount you wish to offer.
Click Set Discount to apply the discount.
Click Pricing Details to view the discounted price and your revenue.
Click Save Changes.
The discount is immediately applied to your book or calendar in the Lulu bookstore.
Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore affect author revenue.
Create a Sales Event
Tell everyone about your super sale.
I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.
For X days only, Enter code XXXXXXX at checkout and save XX%.
Don’t forget, coupon codes are case-sensitive.
Offer expires: MM/DD/YYYY
Include a link to your books product page to make it easy for your buyers. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!
All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.