In this episode of the NAR Commercial Intelligence Briefing Podcast, Rod Santomassimo, founder of The Massimo Group, a coaching and consulting organization focused on the commercial real estate brokerage industry, is our guest. Rod is a member of NAR Commercial’s Signature Series Speakers Bureau, and conducts training courses with such titles as ”R.A.M.P. UP Your Brokerage Business!”, “Winning Assignments,” “The Brokerage Pipeline is your Bloodline,” “The ‘P Factor:’ Building a Proactive Prospecting and Presence Strategy,” “Prospecting by Telephone – Welcome to the Warm Call,” “The Business School of Commercial Brokerage,” “Broker/Manager – Understanding and Maximizing Your Role,” “Collect Commission, Not Just Data,” “Building a Proactive Prospecting Strategy,” “Building a Presence: How to Create and Coordinate a Personal Marketing Campaign,” and “The Art of the Deal Biography Rod N. Santomassimo is the founder and president of the firm. Rod has nore than 20 years of commercial real estate industry experience, a solid financial background and a proven growth track record that has repeatedly led to increased individual and company revenue. The Massimo Group is proud to include Cushman Wakefield, Marcus & Milichap, Grubb & Ellis, Sperry Van Ness, Studley, Colliers, Carter USA, CORFAC, NAI and scores of regional and local firms [...]