A musician spends years honing his craft. H-e writes world-class songs and works them in a fashion that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and loved.
The lesson: test tapes will be the secret of becoming a famous artist.
Wait, you say, the test tape was just something, just his way of conveying his ability. It's his power as a musician that got him the agreement and made him famous.
You are right, needless to say. H-e could have become just as famous if a record executive found him face-to-face, or found out about him from a friend, or as a result of a number of other events.
Which brings us to the press release. Learn supplementary resources on GoMobile Solutions Damien Zamora Endorses Press Advantage by browsing our prodound website.
Somehow, the press release has had on a status because the alpha and omega of advertising. Want to become rich? Send out a press release. Wanna become famous? Press release. Want to get on the cover of Newsweek? Press release.
Advertising 'gurus' are springing up all on the internet touting the press release while the solution to all marketing problems. Only knock-out a release, large e-mail it to writers, relax and await Oprah to call.
It is a cruel joke.
Here's the reality: the news release is no longer important to your potential of rating free press than the demo tape was to our artist friend. If he'd no skill, if his songs sounded like garbage, the very best recorded demo tape on earth would not get him signed. Ditto for the publicity seeker. If you don't have a story to tell, your press release is absolutely worthless.
I'm maybe not knocking the press release -- it is an important instrument. But it is simply that: a tool. It is maybe not the very first thing you need to consider when it comes time to find publicity. Actually, it's among the last. And it's not essential (I have gotten plenty of advertising with just a pitch letter, a fast e-mail or a telephone call). If you know anything at all, you will likely need to research about http://www.wfla.com/story/28193211/gomobile-solutions-damien-zamora-endorses-press-advantage.
If you worship at the shrine of the news release, it is time to rearrange your priorities. Here, then, are things that are MORE important than the usual press release in producing publicity:
1. A newsworthy story. For extra information, consider peeping at: http://www.9and10news.com/story/28193211/gomobile-solutions-damien-zamora-endorses-press-advantage. This is actually the exact carbon copy of our musician's talent. It is the foundation for your promotion efforts. Without it, your press release means nothing. To understand about how you can develop a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'?
2. Learning to think like an manager. Oh, what an edge you'll have in scoring coverage total these press release worshippers once you understand ways to get inside the mind of an editor. Give a manager what he wants in the way he wants it and you'll do good. I have got a whole article about them at
http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, it'll make a world of difference.
3. Significance. Tie in with a media event, make your-self part of a pattern, piggy-back o-n a more substantial competitor's story, but, by all means, make your story part of a picture that's bigger than your organization. Experiences that exist in a vacuum quickly go out of oxygen.
4. Persistence. Giving out a press release and awaiting results is lazy and ineffective. Identify extra info about GoMobile Solutions Damien Zamora Endorses Press Advantage by going to our pushing article. If you really believe in your story, and you believe that it is right for a certain media outlet, you must fight to make it happen. Call or email the editor to pitch your story BEFORE giving the release. If one editor says no, try somebody else. If they all say no, come-back at them with another story angle.
Getting coverage involves so much more than simply giving out a news release. Treat it as seriously and with just as much respect as our newly minted rock-star treats his art and you will be well on the road to success..