Chief Marketing Officer
NOVAERUS is the first scientifically proven system for airborne infection control, HAI and disease prevention; providing significant health, environmental and cost benefits to clients in hospitals, nursing homes and assisted living facilities.
NOVAERUS works twenty-four hours a day to eradicate all airborne viruses, bacteria, pathogens, mold, allergens and odors using our patented plasma field technology. NOVAERUS destroys even the most harmful contaminants, including MRSA, C-Diff, Norovirus and Influenza, among many others.
Using NOVAERUS greatly reduces microbial surface counts and infection rates – breaking the chain of cross-infection, while creating a healthier, safer & odor-free atmosphere for staff and visitors.
The Position
This is a remote, CMO role that will be expected to fly into our Tampa, FL office on occasion. We are seeking a marketing professional who prospers in being a key leader in driving creative customer acquisition strategies with the use of advanced lead generation, online/offline marketing, public relations and corporate communications.
This marketing leader will build and optimize the entire customer acquisition funnel. Responsibilities will include planning, implementing and executing online customer acquisition campaigns. He/she will drive qualified visitors to the website, while leveraging acquisition and retention-based programs, including: paid search, natural search, affiliate programs, email, social media, mobile and other emerging media channels.
Essential Functions Responsibilities
Lead execution of online customer acquisition tactics including:
Paid search, SEO, affiliate programs, email campaigns, social media and marketing automation
Test and drive more efficient, scalable acquisition of targeted customer profiles
Identify target customer segments in the formulation of customer acquisition strategies
Test new venues for customer and lead generation
Integrate all tactics tightly with the intense selling efforts of the company
Develop marketing strategies that ensure customer base growth
Plan, strategize and execute marketing designs and activities to build brand awareness in the marketplace that grows new customers
Expand upon the brand awareness in order to build strong name recognition within the competitive category
Create organic growth through marketing so the company emerges as a category leader in an intensely competitive market
Qualifications
7-10 years of marketing leadership experience
Past results in driving the success metrics in a business
Prior experience operating successfully in a high-growth or entrepreneurial environment
An intense focus on sales in a marketing-centric role
Proven ability to integrate tightly the sales function of the business
Successful results driven from eMarketing and integrated digital marketing efforts
Experience managing complex systems and CRM databases
CRM (salesforce.com) program, marketing automation (Marketo), list management, and customer and prospect segmentation knowledge a plus
BA/BS in the related field of marketing, advertising or business; advanced degrees welcomed
Firm strong believer and expert in various mainstream and cutting edge social media platforms
Measurable experience in PPC/SEO, affiliate programs, email and other online programs
Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals, as a key part of a successful business enterprise
Ability to create the strategic direction of increasing eMarketing activity from a variety of online media channels to expand market share
Experience developing the proper metrics, tracking and reporting systems to ensure excellent marketing ROI
Ability to develop and lead a high performing team of marketing professionals
Must possess creative problem solving abilities and be able to create creative solutions where more can be done with less in terms of resources
Experience in leading and implementing marketing best practices in a start-up environment is strongly preferred
Must be able to work in a demanding and fast-paced environment with a strong executive team
Working knowledge of emerging online trends and industry/consumer user behavior
Ability to handle multiple projects, multi-task efficiently and meet deadlines
Strong verbal and written communication skills
Must have exceptional interpersonal skills
Industry: Medical Equipment
Discipline: Online Marketing
Experience: 8 - 10 Years
Compensation: --
Company: Novaerus