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© Flickr | Joe The Goat Farmer In this article, you will learn about 1) the basics of email marketing and its associated metrics and 2) a detailed analysis of the email marketing metrics (e.g. sending, opening, clicks, conversions). ON EMAIL MARKETING...

Dassault Rafale (click for cutaway view) Will Dassault’s fighter become a fashionably late fighter platform that builds on its parent company’s past successes – or just “the late Rafale”? It all began as a 1985 break-away from the multinational consortium...

Welcome to the Health and Fitness News, a weekly diary which is cross-posted from The Stars Hollow Gazette. It is open for discussion about health related issues including diet, exercise, health and health care issues, as well as, tips on what you can...

Kentico Software’s content strategy manager Duncan Hendy talks to Computerworld about Web content strategies for Malaysian companies in the eCommerce age. Despite any economic concerns, eCommerce continues to be seen as a burgeoning sector, according...

Trying to make a marketing strategy work without using marketing metrics to track results is kinda like setting out on the longest road trip of your life, only without a map. Sure, you might know where you started, and you might know where you’re going...