2014-10-23

Curtains go up at the Sands Expo and Convention Centre this year with record-breaking worth of jewellery to give visitors more choices

SINGAPORE, Oct. 23, 2014 /PRNewswire/ -- The Singapore Jewellery & Gem Fair 2014 officially opens its doors today, and is glittering up the halls of the Sands Expo and Convention Centre for the second year, until 26 October 2014. Having gathered around 200 international exhibitors from 21 countries under one roof over 10,000 square metres of exhibition space, this fair is the biggest and most significant fine jewellery marketplace in Singapore and the region.

The main fair comprises country pavilions featuring a wide array of fine jewellery as well as loose gems, diamonds and pearls, worth a total of S$2 billion, showcased by acclaimed jewellery suppliers from Belgium, Germany, Hong Kong, Israel, Italy, Japan, Switzerland, Thailand, USA and the world over.

Boasting a massive selection of more than 60,000 pieces of uniquely and excellently crafted fine jewellery adorned with beautiful gemstones, pearls, gold, silver and platinum, and prices that range between S$100 and S$30 million, visitors will be spoilt for choices. Open to both traders and the public, there is definitely something for everyone's price range and taste.

To show appreciation to visitors for their support, UBM, the organiser, will also hold daily lucky draws, with up to SGD$10,000 worth of cash vouchers to be won.

*Download the Singapore Jewellery and Gem Fair 2014 app to navigate with ease

*The Singapore Jewellery and Gem Fair app is now available for download on the iTunes Store and Google Play. With so many pavilions, exhibitors and activities taking place at a large venue, the interactive app will help one traverse the fair so as not to miss a thing.

Besides essential trade show information, users can get real-time updates about the fair in the palm of their hands, from browsing the days' agenda, to finding out about the speakers and topics of the various jewellery workshops and locating specific exhibitors. Most importantly, the app features a smart live tracking GPRS map that is able to locate users' current locale, and subsequently direct them to the various exhibitors and pavilions of their choice to view the large assortment of fine jewellery available.

*Highlights: 4 stunning beauties at the Singapore Jewellery and Gem Fair 2014*

Jeweller: Glajz, Singapore, Booth EP111

The most costly piece of jewellery at the fair, this ring is an exquisite masterpiece made to charm, and bears a 20.07 carat fancy purplish pink diamond nestled within 5.21 carats worth of white diamonds in 18k platinum.

*Jeweller:* Glajz, Singapore, Booth EP111  *Price:* $30,000,000

Jeweller: Revival Jewels, Singapore, Booth D105

One of the oldest pieces at the fair, this antique Art Deco Diamond and Platinum Double Clip Brooch by Ostertag hails from 1930s. Ostertag was one of the pioneers of the 'Tutti Frutti' style, an intricate assemblage of carved rubies, sapphires and emeralds of berries, fruit, flowers and leaves that intermingled with diamonds into an elegant piece of jewellery, and was famous for its exquisite jewellery and objets d'art that were inspired of Mughal decorative arts in its heyday.

*Jeweller:* Revival Jewels, Singapore, Booth D105  *Price:* Price on asking

Jeweller: Essex Global Trading; Bijan & Co., USA, Booth EP119

A bold and beautiful piece, this necklace's centrepiece is an 80 carat fancy deep brown diamond -- also one of the biggest diamonds at the fair - accompanied by colourless diamonds. Brown diamonds vary in shades, ranging from chocolate to cognac and champagne, and are warm, natural, and versatile, thus fast becoming prized gemstones, although still comparably affordable.

*Jeweller:* Essex Global Trading; Bijan & Co., USA, Booth EP119  *Price:* Price on asking

Jeweller: Afghan Malaya Trading Co. (AMTC), Singapore, Booth EP211

This 52-carat loose diamond will steal your heart. The gem of gems, and stone of stones, this fair beauty is one of the largest precious stones available at the fair. In addition to this, are other smaller, loose gems of exceptional quality and provenance shining as brilliantly at the fair for one's choosing.

*Jeweller:* Afghan Malaya Trading Co. (AMTC), Singapore, Booth EP211  *Price:* Price on asking

*Singapore Jewellery Design Award

*On the opening day (Thursday, 23 October 2014), the Singapore Jewellery Design Award (SJDA) will also be presented at the fair, to recognise young jewellery designers for their talent, to provide a public platform for them to display their designs and skills and to open up pathways to the jewellery retail market.

Themed "The Most Important Day of Life", the competition required design students to create a piece of jewellery for the most important day of his or her life in three different periods -- the past, the present and the future.

The winners are:

· *Cat A (Past)* -- Winner: Ms Anastasia Antonovich, Russia, Moscow State University of Design and Technology

· *Cat B (Present)* -- Winner: Mr Kevin Koh, Singapore, Nanyang Polytechnic

· *Cat C (Future)* -- Winner: Ms Carla Hesita, Philippines, University of The Philippines Diliman

In support of young, new talent in the jewellery industry, the Singapore Jewellery & Gem Fair, in partnership with local design schools including Raffles Design Institute, Nanyang Academy of Fine Arts, and Jewellery Design and Management International School (JDMIS), will also provide an opportunity for these students to showcase their jewellery creations at the fair.

Those interested in pursuing a future in jewellery design can attend several introductory three-hour workshops to gain insight into the diploma programmes offered by Gemological Institute of America (GIA), The Gem and Jewelry Institute of Thailand (GIT), and JDMIS. The workshops will cover topics like *Diamonds Quality Grading*, *Ruby and Sapphire Quality Grading*, and *Fine Jewellery Design*.

"Talent is important to the sustenance of the jewellery industry, and we are committed to providing young and aspiring designers with avenues that allow them to realise their potential. Young designers play an important role in bringing the industry to the next level by contributing fresh perspectives to jewellery design, expanding the use of materials, developing creative techniques and pushing the boundaries of creativity," said Paul Wan, Managing Director, UBM Media (Singapore) Pte Ltd.

*Know your jewellery in 30 minutes

*The Singapore Jewellery & Gem Fair is partnering with notable education partners, namely GIA Laboratory Bangkok, GIT and JDMIS, to host a series of 30-minute seminars between 23 October and 26 October. The seminars feature several reputable experts who will share their knowledge and insights on pertinent topics related to jewellery, including, "*How to Buy Gemstones for Investment*", "*The 4Cs of Diamonds*", and "*The Jewellery Atelier: Discover how fine jewellery is designed and made*", to allow participants to gain a deeper understanding and appreciation of fine jewellery.

*Visitor Registration

*Free admission for all registered visitors. Visitors can come down to Marina Bay Sands on the event dates and register onsite. Visitors under 16 years old are not admitted. Singapore Identification Card/National Passport must be presented upon registration.

*The Milan Image & Design Art Fair (MIA&D)

*Visitors to the Singapore Jewellery & Gem Fair can also attend and enjoy a 50% discount on admission tickets to the inaugural Milan Image & Design Art (MIA&D) Fair, making its debut in the South Pacific. The fair will be staged at the same venue and during the same period.

*Notes to Editors:*

*About Singapore Jewellery & Gem Fair

*Exclusively endorsed by the Singapore Jewellers Association and the Diamond Exchange of Singapore, the Singapore Jewellery & Gem Fair is the largest fine jewellery event in Singapore and the region, and will see more than 200 exhibitors from 21 countries, targeting the region's fastest growing high-net-worth population. The event is organised by UBM Media (Singapore) Pte Ltd, a member of UBM Asia, organiser of the most professional international jewellery fairs globally including the world's number one fine jewellery event, the September Hong Kong Jewellery & Gem Fair.

*About UBM Asia (**www.ubmasia.com**)

*Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and over 1,400 staff in 25 major cities. We operate in 21 market sectors with 160 exhibitions, 75 conferences, 28 trade publications, 18 vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.

*About MIA&D Fair

**MIA&D Fair,* the photography, video and design art fair,* is set to attract art lovers from all over the world.*  MIA&D Fair invites visitors to enjoy a lively and innovative event*, *where they can find established and emerging talents and a* wide-ranging cultural programme. *The fair features *120 artists, 50 galleries, spanning 30 countries* and will be held at Marina Bay Sands from 24 to 26 October 2014.

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Reported by PR Newswire Asia 1 hour ago.

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