From blog titles to 140 character tweets, headlines are the first thing a consumers reads. Headlines make or break your content and shouldn’t be glossed over for focusing on the actual content more. Often to find the best headline for a piece (or a tweet) you have to write 11-15 different one-liners to find the one that really stands out and grabs attention.
“On average, five times as many people read the headline as read the body copy.” David Ogilvy
There isn’t one perfect formula for an engaging headline. From straightforward (the approach we like best) to open ended questions, there are a variety of different options that may engage your audience and draw them into your content. We’ve collected the top 12 formulas so you can learn how to write a headline that will convert.
1. Before – After – Bridge
Make Your Thrift Store Buy Brand New!
2. Problem – Agitate – Solve
Turn a Burst Pipe Into An Opportunity or Nightmare
3. Features – Advantages – Benefits
Complete Workout Management to Keep you Trim and Fit
4. Answer their objections
The Best Way to Spend 5 Minutes At Your Desk
5. Blueprint
60% of Mother’s Agree On Early Bedtimes
6. Blank like blank
Surf Like Mick Fanning (And Fight Off Sharks Too)
7. Fill in the blanks
Who Else Wants A HGTV Style Bedroom?
The Secret to Green Summer Gardens
Little-Known Ways to Save on Gas
8. Solve a problem
Here’s a Quick Way to Make Date Night Happen
9. Everybody should know:
What You Need to Know About Treating Paper Cuts
10. The Ultimate Guide
The Ultimate Guide to New York City Nightlife
11. How to
How to Get Your Taxes Organized Before Tax Day
12. Short & sweet
Beginner Basketball Tips
Whether you’re looking for the perfect article title, tweet or coupon these 12 templates will help you attract more consumers and views to your work. Now that you know how to write a headline, start sharing your engaging content across the web. With LocalVox Social you can manage all your social media marketing–even on the go, making sure you can keep the conversation going with those consumers trying to connect with you.
What are your best headline formulas? We want to hear them in the comments below!
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