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If you’re reading this article to prepare for Cyber Monday, you’ve already missed the boat. To get the most visibility during a major event like a holiday, you need to have content ready 45 days in advance. It’s called the 45-Day Rule, and even if you...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...

It’s already that time of year: Time for holidays, food, family, and new year planning. Being so close to the new year, I think it’s appropriate to take a look at the eCommerce marketing trends that have popped up in 2016 and will be even more prevalent...

Alex Taussig Crunch Network Contributor Alex Taussig is a partner at Lightspeed Venture Partners focused on consumer technology. How to join the network Acquisitions starting with a “B” are not uncommon in the tech industry in Silicon Valley. Roughly...