2016-03-31

Tracks:

Advanced Localization Management

Content Strategy

Core Competencies

Global Business

Inside Track

Keynote

TAUS

9 Jun. 2016

Liffey A

EcoCem Meeting Room

Wicklow Meeting Room 2

Liffey Hall 1

Liffey Hall 2

Wicklow Hall 1

9:00 – 9:45

Microsoft Dynamics ERP Translation Solution | AL1 |
Presenters:
Tatsuichiro Furukawa - Microsoft
Patrick Gellé - Microsoft
Luciana Martins Franco - Microsoft
Host: Teresa Marshall

Microsoft Dynamics ERP Translation Solution
Track: Advanced Localization Management | AL1 |

More and more companies are going global thanks to the international audience reach provided by the cloud. With this new business opportunity comes the challenge to have their enterprise resource planning (ERP) solutions localized in many languages to support the international markets they target. In this session we will offer a deep dive on the...

LEARN MORE ->

The TNT Digital Content Factory | GB1 |
Presenters:
Nancy Ferreira da Rocha - TNT
Denise Kuschewski - TNT
Host: Scott Schwalbach

The TNT Digital Content Factory
Track: Global Business | GB1 |

TNT executives believe that they can build customer confidence through the right content. They also believe that elevating the customer’s online experience means treating content as a business asset, investing in consistent quality upfront to assure conversion. Their mission, very simple: making online shipping easy! The TNT Digital Content Factory produces content that helps the...

LEARN MORE ->

Buy-side Colloquium: Advanced Digital Globalization | IN1 |
Special Registration Requirement, this is an extended session and will run until 10:30.
Presenters:
Rebecca Ray - CSA Research
Ben Sargent - CSA Research

Buy-side Colloquium: Advanced Digital Globalization
Track: Inside Track | IN1 |
Special Registration Requirement, this is an extended session and will run until 10:30.

Digital experience best practices, global campaign management, language selection, working with the marketing silos, content tiering, mobile app localization, tool requirements for distributed workforce collaboration — this buyer-only colloquium will be a guided discussion with data slides, best practices examples and plenty of opportunity to share war stories and ask questions of other participants. Analysts...

LEARN MORE ->

Bookmate: How We Started to Localize | CC1 |
Presenter:
Marina Ilyinykh - Bookmate
Host: Almudena Bernardos

Bookmate: How We Started to Localize
Track: Core Competencies | CC1 |

There was an urgent need to expand social reading app Bookmate internationally — to tackle rising competition head-on. Localization was identified as key to making this happen. However, in its eight years Bookmate had never done anything like this before. Responsibility fell to the quality assurance manager, but over several months it became clear that...

LEARN MORE ->

New Frontiers in MT and the Value of Big Data | TS1 |
Presenters:
Josef van Genabith - DFKI
Andrzej Zydroń - XTM International
Host: Jaap van der Meer

New Frontiers in MT and the Value of Big Data
Track: TAUS | TS1 |

LEARN MORE ->

The Need For Multilingual SEO | CS1 |
Presenter:
Richard Brooks - K International
Host: Scott Abel

The Need For Multilingual SEO
Track: Content Strategy | CS1 |

Imagine yourself in a work environment where you can focus on everything that truly matters in localization. All the clutter has been taken care of. No emails, no PDF reviews, no quality meetings. Instead you give all your attention to developing strategies, new product introductions and innovating your business. In this workshop you will learn...

LEARN MORE ->

9:45 – 10:30

Break

10:30 – 12:00

The Growth Transformer's Roadmap: Seize Opportunities — Surmount Challenges | K1 |
Presenter:
Paul O'Dea - Select Strategies

The Growth Transformer's Roadmap: Seize Opportunities — Surmount Challenges
Track: Keynote | K1 |

Engaging customers globally is getting harder. Time-to-market is shortening. Branding wars increase the challenge. Some companies are transforming growth. However, others appear stuck in neutral or are at a crossroads. Their overloaded teams are frustrated, tired of detours and dead-ends. Yet other teams create space to work on the business. They foresee new opportunities and...

LEARN MORE ->

Left open to allow attendance at concurrent sessions

Left open to allow attendance at concurrent sessions

Left open to allow attendance at concurrent sessions

Left open to allow attendance at concurrent sessions

Left open to allow attendance at concurrent sessions

12:00 – 13:30

Lunch

13:30 – 14:15

The Game Must Go On — Supporting “Always On” Localization at EA Games | AL2 |
Presenters:
Michaela Bartelt - Electronic Arts Europe
Antonio Tejada - Capita Translation and Interpreting
Host: Miguel Bernal-Merino

The Game Must Go On — Supporting “Always On” Localization at EA Games
Track: Advanced Localization Management | AL2 |

The shift of games to live services has had a major impact on the EA Games localization teams. Now that games are “always on,” they’ve had to step up to the challenge of delivering translations at any time and in an increasing number of languages to players around the world. These new challenges have meant...

LEARN MORE ->

Lifting up Language Service Suppliers to Increase Localization Value for Customers | GB2 |
Presenter:
Bruno Herrmann - The Nielsen Company
Host: Ulrich Henes

Lifting up Language Service Suppliers to Increase Localization Value for Customers
Track: Global Business | GB2 |

Walking in the shoes of customers matters for language service providers (LSPs)! Leaning in their business is therefore paramount in the digital age. It enables LSPs to become more than translation vendors, deepen relationships and tap into unexpected opportunities. This should be achieved by fostering awareness, speaking the same language and creating more value along...

LEARN MORE ->

Linguistic Solutions For Crisis Relief | IN2 |
Presenter:
Diane Wagner - Microsoft
Host: Donna Parrish

Linguistic Solutions For Crisis Relief
Track: Inside Track | IN2 |

LEARN MORE ->

The Localization Step: Your Company Is Ready to Go Global | CC2 |
Presenter:
Tony O'Dowd - KantanMT.com
Host: Richard Sikes

The Localization Step: Your Company Is Ready to Go Global
Track: Core Competencies | CC2 |

The consumer world is getting smaller and there are no restrictions when selling to global customers. Companies communicate with their customers regardless of geographical location, time of day and languages used. For companies not localizing their products, or new companies that never needed to translate before, factoring localization into budgets is a necessary and daunting...

LEARN MORE ->

TAUS Releases DQF 3.0 and Plug-ins for TRADOS, WorldServer and TMS | TS2 |
Presenters:
Daniel Brockmann - SDL
Attila Görög - TAUS
Host: Jaap van der Meer

TAUS Releases DQF 3.0 and Plug-ins for TRADOS, WorldServer and TMS
Track: TAUS | TS2 |

TAUS has released the DQF 3.0 API, which supports tracking and evaluation of translation productivity and quality with standard industry metrics. What does this mean? This means that quality evaluation (QE) can now be part of everyone’s day-to-day translation work environment. This saves time, of course, but it also makes QE more transparent and allows...

LEARN MORE ->

Content at the Right Time, in the Right Language: Innovation with a Healthy Dose of Cost Reduction | CS2 |
Presenter:
Jeannette Eichholz - GE Healthcare
Host: Scott Abel

Content at the Right Time, in the Right Language: Innovation with a Healthy Dose of Cost Reduction
Track: Content Strategy | CS2 |

LEARN MORE ->

14:15 – 14:45

Break

14:45 – 16:00

Accent and Augment: How to Drive International Glocal Content | AL3 |
Presenters:
Orly González Kahn - Google
Lilian Lai - IBM
Karen Loughrey - Optimizely
Jon Mulder - Lenovo
Roberto Sastre - Lionbridge Technologies, Inc.
Moderator: Alberto Ferreira

Accent and Augment: How to Drive International Glocal Content
Track: Advanced Localization Management | AL3 |

The voice of a brand resonates differently across different spaces and cultures. Customers’ expectations reflect the ebb and flow of markets around the world and are as diversified as the experiences provided by the content. However, there is always that cunning conundrum at the heart of every localization workflow: is it just localization or is...

LEARN MORE ->

Bringing Global to Local: Creating and Managing a Global Talent Pipeline | GB3 |
Presenters:
Johnny Campbell - Social Talent
Shulamit Gilan - ManpowerGroup Solutions – Language Services
Ilaria Marforio - Google
Véronique Özkaya - Xplanation
Moderator: Annette Lawlor

Bringing Global to Local: Creating and Managing a Global Talent Pipeline
Track: Global Business | GB3 |

The globalization industry faces two major challenges — sourcing, engaging and attracting global talent to our industry; and successfully managing the teams that we build. There is no one-size-fits-all solution, and to ensure continued growth, we must understand how to overcome the geographical, cultural and logistical difficulties particular to each market when hiring and managing...

LEARN MORE ->

Left open to allow attendance at concurrent sessions

Left open to allow attendance at concurrent sessions

Many Views on Translation Quality: Time to Consolidate | TS3 |
Presenters:
Alessandro Cattelan - MateCat
Catherine Dove - Z-Axis Tech Solutions Inc.
Klaus Fleischmann - Kaleidoscope GmbH
Suzanne Marie Frank - Vistatec
Attila Görög - TAUS
Peng Wang - University of Maryland
Moderator: Jaap van der Meer

Many Views on Translation Quality: Time to Consolidate
Track: TAUS | TS3 |

LEARN MORE ->

Introduction to Intelligent Content for Translation | CS3 |
Presenters:
Scott Abel - The Content Wrangler
Charles Cooper - The Rockley Group Inc.
Ann Rockley - The Rockley Group Inc.

Introduction to Intelligent Content for Translation
Track: Content Strategy | CS3 |

What is intelligent content? It’s a method of creating, structuring and applying metadata to content to make it intelligent. It optimizes your content life cycle from creation, translation and localization through management and eventual content delivery. By using intelligent content best practices you can meet the needs of a wide variety of groups; content creators,...

LEARN MORE ->

16:00 – 16:30

Break

16:30 – 17:15

Building an Enterprise Localization Technology Ecosystem — Roadmap to Maturity | AL4 |
Presenter:
Sergey Parievsky - VMware
Host: Páraic Sheridan

Building an Enterprise Localization Technology Ecosystem — Roadmap to Maturity
Track: Advanced Localization Management | AL4 |

VMware is moving to agile development for global cloud-based products and services. Their globalization team is gradually building a scalable localization technology solution to meet this challenge and align with the company’s strategic direction. In this session we will share the roadmap for their localization technology — where they started a few years ago, where...

LEARN MORE ->

Staying in Compliance with International and Local Requirements in a Fast-paced and Changing Global Environment | GB4 |
Presenter:
Siobhán Harding - Skeyne Global
Host: Muntsa Cuchí

Staying in Compliance with International and Local Requirements in a Fast-paced and Changing Global Environment
Track: Global Business | GB4 |

PayPal is available in 203 markets globally; it supports complex web services, mobile apps and over 150 unique product types including credit cards and digital gifts, as well as multiple complex merchant and consumer products. Like many specialized industries, the banking world is governed by international as well as local regulatory requirements. As our delivery...

LEARN MORE ->

Can Big Data from the Cloud Revolutionize Translation Metrics? | IN4 |
Presenter:
Konstantin Dranch - Memsource
Host: Richard Sikes

Can Big Data from the Cloud Revolutionize Translation Metrics?
Track: Inside Track | IN4 |

Since the demise of LISA, the translation industry has struggled with translation metrics. Thousands of translation companies and buyers around the world keep creating their own metrics and reinventing the wheel. The subjectivity and variability of metrics make training translators, project managers and localization managers difficult. To correctly measure productivity, an industry-wide comparison tool must...

LEARN MORE ->

How to Engage Global Customers in the Localization Process | CC4 |
Presenter:
Birgit Hoppe - STAR Group
Host: Antoine Rey

How to Engage Global Customers in the Localization Process
Track: Core Competencies | CC4 |

Successful localization processes are not based only on sophisticated tool support, but also on efficient interaction between the participants. However, the tool-supported process should offer standardization and also allow for individual configuration. After identifying the process steps with a potential need for interaction, we will deal with active global customer participation in this session. Beginning...

LEARN MORE ->

Many Views on Translation Quality: Time to Consolidate (continued) | TS4 |
Presenters:
Alessandro Cattelan - MateCat
Catherine Dove - Z-Axis Tech Solutions Inc.
Klaus Fleischmann - Kaleidoscope GmbH
Suzanne Marie Frank - Vistatec
Attila Görög - TAUS
Peng Wang - University of Maryland
Moderator: Jaap van der Meer

Many Views on Translation Quality: Time to Consolidate (continued)
Track: TAUS | TS4 |

LEARN MORE ->

Challenges of Reuse in Translation | CS4 |
Presenter:
Ann Rockley - The Rockley Group Inc.
Host: Scott Abel

Challenges of Reuse in Translation
Track: Content Strategy | CS4 |

Reuse is a critical component of effective intelligent content. Reusable content reduces the time required to create, manage and publish content products and reduces translation costs significantly. However, granular reuse (small fragments of content) can cause significant problems in translation as context is lost or word placement changes based on language. Even larger chunks of...

LEARN MORE ->

Tracks:

Advanced Localization Management

Content Strategy

Global Business

Keynote

Language Service Providers

TAUS

Technical

Unconference

10 Jun. 2016

Liffey A

EcoCem Meeting Room

Wicklow Meeting Room 2

Liffey Hall 1

Liffey Hall 2

Wicklow Hall 1

Wicklow Meeting Room 1

9:00 – 9:45

Left open to allow attendance at concurrent sessions

How the Content Explosion Challenges the Localization Status Quo | GB5 |
Presenters:
Carmen Avilés - Agilent Technologies, Inc.
Tomi Fitzsimmons - Microsoft
Host: Rebecca Ray

How the Content Explosion Challenges the Localization Status Quo
Track: Global Business | GB5 |

Marketers now have more than 1,850 digital marketing creation and automation tools available to produce and publish information to influence buyers, generate leads and increase sales. As a result, digital content is created and delivered at high frequency to keep content fresh and audiences engaged, and central localization experts are now much more closely tied...

LEARN MORE ->

How to Overcome Risks and Uncertainties and Build a Healthy Partnership | LSP5 |
Presenters:
Natalia Lankina - Palex
Lisanne Steinle - Brainlab AG
Host: Silvia Aponte

How to Overcome Risks and Uncertainties and Build a Healthy Partnership
Track: Language Service Providers | LSP5 |

Brainlab and Palex have been sharing the same idea for eight years. Together they have been making life-saving technologies available to doctors and patients around the globe, and they’ve been doing it well. However, Brainlab is a world-famous developer of software and hardware for advanced medical equipment, while Palex is a small translation company in...

LEARN MORE ->

Integration and Automation — A Localization Success Story from Microsoft | T5 |
Presenters:
Sue Bishop - Microsoft
Ed Griffiths - ASG SPARK!
Host: Ben Sargent

Integration and Automation — A Localization Success Story from Microsoft
Track: Technical | T5 |

Microsoft’s GlobalART group currently localizes 55 million words into 100+ languages annually across its current portfolio of packaging and digital content. By completely reinventing their localization process in conjunction with their strategic supplier, Microsoft GlobalART is on target to cut their translation costs and turnaround times in half. But how? During this session the project...

LEARN MORE ->

Managing an Effective MT Program in an Ever Changing MT Environment | TS5 |
Presenters:
Olga Beregovaya - Welocalize
Pablo Vazquez - NetApp
Host: Jaap van der Meer

Managing an Effective MT Program in an Ever Changing MT Environment
Track: TAUS | TS5 |

LEARN MORE ->

Translation Begins at Home: Using Good Source Content For Better Translation Outcomes | CS5 |
Presenter:
Rahel Anne Bailie - Scroll
Host: Scott Abel

Translation Begins at Home: Using Good Source Content For Better Translation Outcomes
Track: Content Strategy | CS5 |</spa

Show more