Laminate flooring brands Rhine sun floor has been withdrawn Qingdao market. According to industry analysts, the current competition in the flooring industry has reached a tragic level, on the one hand, with the increase in refined decoration real estate, the whole retail market shrinking flooring industry; on the other hand, the continuous expansion of home building materials stores and sales Outdoor floor cost channels increased competitive pressures exacerbated by the flooring industry, operating expenses increasing, many small brands have been struggling, the current shuffle has spread brands. Yesterday, the reporter interviewed found that decorated the city of Qingdao, is located in a prominent position at the entrance to the street floor, the original Rhine sun floor storefront by LG floor instead. It is understood, Rhine sun floor decorated in Qingdao city of Qingdao in addition, a good one Hi-tech Park in the city as well as a store decoration.
Reporters then contacted the relevant person in charge of a good one Hi-tech Park City decorative floor area, according to the person in charge, Rhine sun floor storefront has been transferred, and recently the brand will open new stores is no news. “Rhine sunshine in Jinan selling pretty good, but the Qingdao market not doing well.” According to insiders, Rhine sun floor by the world’s largest professional laminate flooring manufacturer – Germany Krono is the flooring industry single-handedly created the godfather Peng Hongbin The brand, featuring environmental health, is a few through the EO standard validation of the brand. The Rhine sunshine withdraw Qingdao market, which shows the current fierce competition in the flooring industry. According to industry analysts, in recent years, has been in the flooring industry situation of excessive competition, constantly shuffling sound, into 2010, the situation has been extended to the whole shuffle flooring industry, begun to spread to brands within the industry.
Broaden the product range for the market price In sales net importer floor, never get involved in a price war high floor, in March this year to come up with a floor price of less than 40% off sales engineering. “Affected by the financial crisis, the current European market Find out inexpensive patio flooring has not yet fully recovered, we worked with Belgian UNILIN factory, launched this event in March, the intention is to see what the market response.” It was a high floor in Qingdao, responsible person, too High floors have been doing high-net importer floor, a lot of customers are used to obtain high quality impressed, become too high of loyal “fans”, but the price is too high also has restricted fresh bottle of brand development, through the activity the company has been a very good market feedback, too high will also consult with the Belgian UNILIN factory near future, we hope to get a relatively low price by increasing sales volume, so that Chinese consumers can get the project price in the retail channel.