GOOGLE COLLABORATES WITH DARAZ.PK FOR TECH MELA, THE BIGGEST ONLINE TECH FESTIVAL OF THE YEAR
Karachi, September 7, 2015-(PR) – Google has collaborated with leading ecommerce company, Daraz.pk, to host the Tech Mela, a mega online tech shopping festival, live from September 11th to September 20th at www.daraz.pk/google-techmela/. This was learnt here through a press-release.
The press note has further revealed that for the first time Google is involved in an online shopping festival in Pakistan, with exclusive product launches and deals from the world’s major tech brands. Tech Mela aims to bring all leading smartphone and telecommunication companies together, offering them a common platform with the best deals and discounts possible.
The shopping mela will have 11 top mobility brands, namely Samsung, Microsoft, Huawei, PTCL, Rivo, TPL tracker, Innjoo, Infinix, Intex, Telenor and Zong, launching their latest phones and offering their best deals and discounts of up to 30% off on smartphones, gadgets and data and voice plans that will only be available on Daraz.pk across Pakistan for 10 days.
Speaking on the occasion, Jonathan Doerr, Co-CEO of Daraz Asia said, “Tech Mela is your gateway to the biggest online tech shopping festival. As the leader of online shopping in the country, we’re delighted to partner with Google to help further propel the ecommerce industry by launching the latest smartphones exclusively and bringing the best deals from the world’s major brands to our valued customers in Pakistan.”
With this event, Google and Daraz.pk aim to support the vibrant and growing culture of online shopping in the country. The mobile phone industry is taking off, 3G/4G subscribers crossed 13 million in April, 2015 and with millions of online users looking to buy a phone every month, Tech Mela is an exciting platform to raise awareness and consumer adoption of ecommerce in Pakistan.
“Pakistan’s mobile industry is really taking off with more and more people coming online and using their smartphones as their primary Internet device,” said Tania Aidrus, Country Manager South Asia Frontier at Google. “It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid-ul-Adha and what better way than to hold it completely online where the next wave of buyers will be congregating.”
“The majority of digital consumers in Pakistan are already researching online to decide which device to purchase, and for the most part they find online resources more relevant and credible,” added Tania. “Tech Mela is an initiative to complete the research and purchase loop, and we hope the exclusive deals will spur greater acceptance of e-commerce among even more Pakistanis.”
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ABOUT DARAZ.PK
Incorporated in 2012, Daraz.pk is an online shopping portal featuring fashion products for men and women and a wide assortment of electronics and general merchandise. Daraz.pk currently offers a portfolio of over 1000 local and international brands and 50,000 products. Headquartered in Karachi, it delivers across 200 cities and towns in Pakistan. Daraz has also transcended in Bangladesh and Myanmar and is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.
ABOUT THE ASIA PACIFIC INTERNET GROUP
The Asia Pacific Internet Group (APACIG) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 11 e-commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region.
Media Contact: Saman Javed
Email: saman.javed@daraz.pk
Contact number: 0301 8225372
Google and DARAZ.PK to hold the biggest online tech. festival