AV Concepts, the nation’s leading holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard on Aug. 3. The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion, while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.
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