As the saying goes, ‘It is never too cold for an ice cream holds good in Indian scenario round the season despite of much favourable peak season when people of all age groups choose ice cream, the frozen confectionery of the highest order, in order to beat the scorching summers heatwaves across the country.
Available in various package for varying consumptions and occasions the ice cream brand renders a huge array of heterogeneous variants which are accessible at vending pushcarts,kiosks,parlours or franchises etc.
The ice cream industry in India is worth more than Rs. 3000 crores and has been growing at 19.5 per cent year-on-year. the industry is projected to reach Rs 1,560 crore by 2018.
More often it is observed that the taste, demands and preferences of consumers vary considerably and are affected by currents trends, for e.g. these days the concept of foreign concepts of frozen yoghurts and gelatos are becoming borderless and is gaining popularity hence, a revolutionary concept posing challenges to domestic ice cream brands.
The ice cream industry has been substantially growing from last few decades. The per capita consumption of ice cream in India is about 400 ml, as compared to the world average of 2,300 ml per annum.
Ice cream market share is divided among domestic players, foreign brands and grey market consisting almost 35-40 brands present in India with over 1900-2000 outlets, as mentioned in a report by National Restaurant Association of India (NRAI).
Ice cream is the most adored frozen dessert with vast potential and is facing cut throat competition and using all promotional mixes including promotional campaigns, advertisements in country and worldwide. Chalking out few brands exceptionally serving well to the Indian palate with delectable frozen delight and novelty, ‘icecreams’. Thus enabling you to make the best choice from the multitude brands, below mentioned is our rounded up article on “list of top most popular ice cream brands in India”.
10) Mother Diary
Established in 1974, is a subsidiary of the National Dairy Development Board (NDDB) of India. Leader in northern India initially ,now is rapidly expanding is continuously growing over the years with it’s national footprint with over 14,000 retail outlets and 845 exclusive outlets.
The tagline of the brand is, “Happy Food Happy People”. Mother Dairy is basically an Indian company that manufactures, markets and sells milk, dairy products and other edible products.
Specialities: Roll cut cakes, Cookie Crump, Chocolate Gateau and Blueberry Frozen Yoghurt.
9) Creambell
Renowned for it’s rich creamy texture and quality product innovation, Creambell brand was established by the RJ Corporation in 2003 owned by Ravi Jaipuria in technical collaboration with French Dairy major, Candia.
Creambell is rapidly flourishing company holding significant 15% of Indian market share, with over 35,000 retail outlets across the country. Satiating the taste buds of Indian masses with it’s exotic flavours, Creambell has franchises covering 19 states and over 40 cities in India with three manufacturing plants namely in Goa, Kosi and Baddi.
Creambell brand was announced as among the country’s most promising firm for 2013-14 at Asia Summit held in London, UK. Creambell has been the proud recipient of the highest honour at the “Great Indian Ice Cream Contest” which was conducted by Indian Diary Association and DANISCO.
Specialities: Zafrani Pista, Chocolate Choco Chip, Italian cappuccino and Rasberry sauce cone.
8) Top n Town
The origin of this ice cream brand is from the city Bhopal, Madhya Pradesh by late Shri Balchand Kukreja and now handled by five grandsons, known as Ramani brothers ,enjoys glorious 46 promising years serving its enormous clientele.
Boasting over 200 exclusive parlours and more than 10,000 retail outlets, which are 100% vegetarian in over 8 states in the country and counting, stands number 8 in the “list of top most popular ice cream brands in India”.
Specialities: Strawberry Cheese Cakes, Fruit cocktail, Cookie n cream, Choco fudge brownie and Magic Cones.
7) Dinshaw’s
The Dinshaw ice cream company started off from Nagpur city ,in the year 1932. The ice cream brand was started by two brothers Dinshaw and Erashshaw Rana. This brand is basically a dairy company producing cultured products all across the country.
Dinshaw’s Goodwill spawned a network of in 11 Indian states, with their quality product is quite popular brand in India.
The company have good capture market in Goa, Maharashtra, Andhra Pradesh, MP, Orissa, Gujarat, Chhattisgarh, Jharkhand, etc.
Specialities: Double chocolate disco,Belgium, Mello Yellow, Tender coconut King Alfonzo, Fruit tree tubs and Softies.
6) Amore
Founded by Luigi Panero almost 45 years ago, the brand has flourished due to his commitment and continuous innovation. Amore stands out to be one of the most outstanding ice cream brand worldwide and now staunchly gaining consumership with it’s gelatos in Indian states too.
USP’s of Amore is being 100% Preservative-Free, countless flavours can be produced by franchise chefs , Low-Fat( 6-8%) content and made fresh every day in batches. The recipes, machinery and production methodology have adhered to the authentic Italian way of preparation and have matched quality and taste.
Amore has won total three awards for best flavours at SIGEP, an International Gelato Fair for their quality and innovation.
Amore has over 50 outlets in 11 cities giving to the customer in that scoop of delicious gelato, which began with it’s first outlet in March 2006 at Carter Road, Bandra
Specialities: Green Apple Gelato, Swiss Chocolate, Gourmet Gelato, Cheesecakes and Plum Sorbet.
5) Havmor
The tagline of the brands says,” just pure ice cream”. Havmore, as a brand had a very humble beginning from a handcart , stemming into a huge venture out in Ahmedabad city.
For the last four decades, he has been one amongst the leading company through changing times, tastes and trends.
Havmor has extensive range more than 160 products. It is available through 20,000 plus outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
The brand has secured the 5th position in “list of top most popular ice cream brands in India”.
Specialities: Roll Cutz, Grapes n Guava, Almond mocha, Turbo cone and Pink currant.
4) Vadilal
Stepped into the ice cream business late back in 1926 in Ahmedabad by Mr. Devesh Sanghvi first as ‘Vadilal Soda Fountain’ outlet, now emerged as Vadilal ice cream, is one of the oldest and recognised brands in India with a huge consumer base.
Vadilal flaunts the largest fleet of Refrigerated Vehicles backed with 250 stock-keeping units (SKUs) and a strong distribution network comprising 32 C&F agents,550 distributors and 50,000 retail dealers.
Vadilal offers a huge gamut of flavours of over well crafted 50 flavours sold in different packs and forms at much economic prices without compromise on quality.
It has 140 outlets named as “Happinezz Parlour” and expanding new roots counting 1 every month in different parts of the country increasing accessibility.
According to a recent study done by Trust Research Advisory, Vadilal is the among the top 6 most trusted ice cream brand in India.
Specialities: Ice Troopers, Flingo, Paan ice cream, Praline n creme, Saffron d’lite.
3) Kwality Walls
Kwality, founded in the year 1956 under the aegis of HUL, an Indian company which later amalgamated with a Britain brand “wall”, hence the umbrella name Kwality Walls, is currently running business across 5 nations and 40 cities in Pan India level.
The brand assures healthy and refreshing at budgeted rates.
The brand ambassador of their cornetto cone product was featured by Siddharth Malhotra and Yami Gautam and stands number 3 “list of top most popular ice cream brands in India”.
Specialities: Cornetto cone, Feast, Creamy Delights, Fruttare, Kulfeez and Jaljeera Blast.
2) Baskin-robbins
It flaunts one of the world’s largest chain of ice cream speciality shop, providing 31 flavours in over 5,800 locations and over 30 countries was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins.
The company is known for its famous “31 flavors” slogan throughout globally, with the idea that a customer could have a different flavor every day of any month.
The brand had ventured into the Indian market in the year 1993 in a JV with Graviss group tapped a strong foothold of presence in more than 150 cities with over 600 stores in the country.
Specialities: Banana Caramel, Fruit Overload, Papaya Pineapple and Cotton Candy
1) Amul
On the pinnacle of the“list of top most popular ice cream brands in India” stands Amul (Anand Milk Union Limited),
is an Indian dairy co-opertaive from Anand.
It is Owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF) was founded in the year 1946. Amul’s success has been credited to late veteran Dr.Verghese Kurien, former chairman of the GCMMF.
The tagline of Amul states ‘Real Milk. Real Ice Cream’ have carved a benchmark in ice cream industry and dairy too for other companies national and internationally.
Amul offers a diverse selection of more than 220 products including ice creams one surely drools over.
The Advertising campaign of the Amul is really extraordinary.Amul ice creams holds the major share in the Indian market. It has 7 manufacturing units in the country packed with latest technology that makes great ice cream of the finest quality. It has a presence over 9 countries other than India.
It had even listed on 89th rank in top 1000 brands of Asia” survey, conducted by Campaign magazine.
Specialities: Epic bar, Creme rich tub, Probiotic wellness icecream, Rajbhog, Tuti froot and, Shahi anjeer.
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