A Listly List - Which of these marketing automation techniques is good (ethical, useful and 'white hat'), and which are evil (unethical, bad and 'black hat'). YOU DECIDE!
Vote up anything you feel is good, and vote down anything you find evil.
Read the full story and background on this 'list poll' at http://sqz.co/f6JNw2t - Trigger campaigns - sending communications based on activity on a website, in an email etc., Progressive profiling - asking different questions in web forms at each juncture to build a larger profile, Tracking codes - mechanisms to track intent and interest via email and social media, Follow-back schemes - unfollowing people that don't follow you back after a period of time on Twitter, Dynamic landing pages - changing the contents of a web page based on customer preference, Multi-channel activity tracking - capture activity from the web, social media, webinars, landing pages etc., Auto lead scoring - allocating points to prospects based on their activity, Social media email integration - adding social forwarding and delivery to social when running email campaigns, Rules-based lead routing - pushing leads to salespeople based on rules, such as territory or product, Scheduled posting - setting up posts and status updates to publish automatically on social networks, Email scheduling - setting up emails to be delivered to recipients at a scheduled time, Drip campaigns - sending communications over time, automatically, via email and social networks, Auto-DM - sending an automated direct message in Twitter to a new follower, Tracking cookies - mechanisms to track intent and interest via website interaction, and Auto-SMS - sending text messages to people who enter your database via mobile, web or other lead capture methods