This flagship course is designed to give you a holistic and industry relevant understanding of marketing/ advertising in a digital age.
Advanced Course (Overview)
The courses examine digital marketing strategy, implementation and executional {Social media Marketing, Content Creation - storytelling, Email Marketing, Online Psychology Marketing, SEM, Social media insight} considerations for Business to Business and Business to Consumers brands and provides a detailed understanding of all digital channels and platforms.
Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Objectives
1. Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
2. Understand the major digital marketing channels - online advertising:, video, mobile, search engine, and social media.
3. Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
4. Learn how to measure digital marketing efforts and calculate ROI
5. Explore the latest digital ad technologies
Why Should I Take This Course?
The flagship Advanced Digital Marketing course is perfectly suited for marketers, business executives, entrepreneurs, ecommerce sites, schools, Insurance companies, financial institutions, agencies, digital marketing career seekers etc.in quest of a holistic, structured and industry recognized digital marketing, and acts as a springboard for those hoping to specialize in a form of online marketing. It has been specially crafted for experienced social media managers, traditional and digital marketers seeking social media tools and an advanced understanding of marketing possibilities inherent in today’s day and age. The advanced course is also recommended for anyone who desires a digital marketing career.
Saturday 14th , 21st and 28th May 2016 {3 Saturdays}
Venue: LCCI Building Ikeja, Lagos
FEE: N50, 000
Participants will require access to their business’ Facebook
Page, Linked in, Google+ and Twitter account. Please bring all
log-in information and passwords.
For enquires kindly call 07088537842 and 08179852082 or send a mail to ldmtraining@tradersball.com.
Who Should Participate?
Agencies
Sales Team
Marketing Team
PR TEAM
Entrepreneurs
Managing Directors
Shop Owners
CEOs
Digital Marketing Team
Sales and Marketing Agents
Institutionsof All Industry
Non Gov-Organization
Digital Marketing
and likes.
REGISTER ONLINE HERE : https://ldmtraining.eventbrite.com
