Ricky Gervais one said, “…you can’t justify torturing an animal for shampoo”, and the same could be said for any other personal care product. In our modern era, there’s really no need to test cosmetics on animals, and as more people choose vegan products over conventional ones, many companies are taking notice and changing their practices to cruelty-free methods.
If you’ve been pursuing a more compassionate lifestyle but have been loath to give up some of your favourite products because you’re afraid you won’t find vegan items of equivalent calibre/value, fear not: there are brilliant alternatives to be found everywhere. You won’t be relegated to smearing ash on your eyelids in lieu of shadow, or rubbing beet root on your lips instead of using lipstick. Instead, you can try out some of the incredible, stunningly beautiful, ethical products out there that are just waiting to help you get to the next level of beauty and glamour.
Below are 12 companies that create gorgeous cosmetics that are as fabulous to use as they are kind to animals.
Urban Decay
Stunning, gorgeous makeup in every colour imaginable. Urban Decay eyeshadow is wonderful to work with, and they have a great array of lipsticks, mascaras, and more. You can find their products in Sephora stores around North America, or via their website.
E.L.F.
“E.L.F.” stands for “Eyes, Lips, Face”, and you can be certain that this company’s makeup is perfect for all three. They have an enormous selection of eyeshadows and lipsticks, and their mascara is incredible to work with.
Lippy Girl
As the company’s name implies, the main focus is on lip products: they have 8 scrumptious lipstick shades to choose from, as well as glosses, shimmer, and conditioning balms. Not only are their products free of any animal products, they’re gluten-free as well! Score.
Ecco Bella
This company has one of the largest selections of organic, vegan beauty products on the market. From liquid foundations and powders to blush, eyeshadow, lipstick, and mascara, their products are as gentle to your body as they are to the earth. Using ingredients such as carnauba wax, clay, corn starch, sweet almond oil, aloe vera, and tea extracts, they’re able to create a stunning palette of shades to suit any skin tone.
Obsessive Compulsive Cosmetics
Professional and absolutely gorgeous, all products from OCC are vegan and cruelty-free. They have items for airbrush effects as well as day-to-day wear, and their product line has items to suit every skin tone and type. Whether you’re looking for the perfect tinted moisturizer, or long-lasting lip colour in the most incredible hues imaginable, this is the place where you’ll find it all.
Glam Girl Naturals
Both gluten-free AND vegan, Glam Girl Naturals makeup is made with natural plant-based butters and waxes, and contain no parabens or synthetic dyes. Their mineral-based bronzing powders and shimmer dusts are spectacular, and their eyeliner is sleek, precise, and long-lasting. 8 shades of lipstick are available (from nude to crimson),
LVX
If you’re a fan of nail polish, this is the place to check out. Cruelty-free, vegan, and made without formaldehyde, these polishes come in over 30 shades. Whether your tastes lie in mattes or metallics, nudes or bright, radiant colour, you’ll find the perfect hue for you.
Too Faced
This company creates some of the most elegant, vibrant cruelty-free makeup on the planet. Ethical glamour queens and fashionistas everywhere can find the exact products they’re looking for, from eyelid primer and concealers to lipsticks and blushes.
Afterglow Cosmetics
The first certified gluten-free cosmetic line, Afterglow creates products that are mineral-based and gentle to the body. Free of any synthetic dyes or petrochemicals, these beauty products nourish the skin while still creating gorgeous makeup effects.
Origins
Created without parabens, pthalates, petroleum products, or any animal ingredients, Origins products are full of organic goodness and body-pampering delight. In addition to their large selection of makeup products (including eyeliner/shadow, lipstick, concealer, blush, etc.), they also have an extensive collection of body care items. Check out their website to learn about their body scrubs, moisturizers, shampoos, deodorants, and more!
Face Atelier
Used by celebrities such as Madonna and Lady Gaga, and on shows such as True Blood, makeup by Face Atelier takes glamour to an entirely new level. There isn’t a single “regular” product that isn’t found among their creations, and every single item is cruelty-free. They have foundation makeup for every skin tone, and it’s customizable in case yours is between standard shades, and they have over 30 eyeshadow colours and 27 lipstick hues to try out.
Adorn
Based in Australia, Adorn cosmetics are vegan/cruelty-free and certified Halal. They have moisturizers and other skincare products in addition to their extensive makeup line, and they’re committed to planet-friendly practices as well as organic, healthy beauty products.
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