If you belong to Fashion industry and own an eCommerce store for Fashion and you are unhappy with the features offered by the store platform, as it does not match the current fashion trends, then this is the time you should think of moving your store to another eCommerce platform.
Being the most popular eCommerce platform, Even Magento is even perfect for your fashion ecommerce store because of its flexible and scalable features. You can provide a personalized shopping experience to the each and every buyer who visits your store. And with Magento 2 version, it brings a New Era of Fashion eCommerce.
In the current blog we will explain the benefits of Magento 2 platform for developing a fashion ecommerce store with more detail and improving your fashion business.
Create Dazzling Mobile Experiences
With the help of a small screen device and the information served, interesting features can be created to capture customers’ attention and engage them. Mobile devices offer a completely new chance to engage dialogue with customers and for customers to build better relationship with the brand. So, take the most out of the Magento 2 features for Mobile devices:
Responsive Design is Important
Magento 2 supports responsive design which drives traffic on all platforms. When you build a mobile application then you need to design different apps for different platforms. This is because a website or app designed for iPhone will not work on any Android device, and a website designed for BlackBerry platform will appear differently on a Windows device.
However, while designing the UI for a mobile app, make sure that the app is compatible over all the different devices. With Magento 2, this can be achieved with ease.
Makes User Socialize
With Mobile, users contribute more for the social content as compared to the desktop users. Magento 2 website features enable the visitors and customers to add content and help in promoting the products over social media platforms. It makes easy for users to write reviews, and share it along with their wish lists on Facebook or Twitter with just one touch feature.
Personalized Experience
It is very important for the Marketers to know the customers’ need, problems as well as their buying behaviour. Also, the users expect a personalized experience when they are browsing or purchasing through Mobile devices. With the help of Magento 2, the merchants can build an app will help in offering better user experience and a personal one. The benefit of mobile devices is that the shop owners can show the data which are related to the users’ interest.
Easy Checkout
The checkout is the final step of any purchase decision and customer wants it to be most seamless process. So, with Magento 2 the owners can integrate the website infrastructure with the mobile environment which will make the customers complete the transactions more conveniently on their mobile devices.
Engage with Content
Customer Engagement is the area which needs art more than a science. There are various ways with which the customers can be engaged with your website through contents. There are four features of engagement which could be achieved with Magento 2 platform:
Comments: With comments, customers or visitors can share their thoughts, ask their queries or give suggestions.
Social sharing: When the users like your product or any other useful content, they can share the article or the products with their close one through social networks.
Links: When the customers move from one to another, it informs that the customers found some important content. Ultimately, the more customers click on more links on your store will build more trust, a better SEO, and increase the number of readers.
Conversions: With a useful content, you can make the visitors turn into your customers and increase conversion rate. The blogs in this play a critical role where you can ask your visitors to sign-ups for the emails.
Personalize to Boost Sales
When you pay attention to even little details, those can help you to give an overall better shopping experience to the customers. Due to high competition, it becomes important for the merchants that they focus on creating customer experiences which eventually helps them to grow and retain their customers. With Magento 2, it is simply easy to boost sales:
Recognize your Customer
Once a customer has purchased from you, try to recognize them when they come back for a purchase. This personalized treatment for your customers will make them loyal to you and also will add more value to that purchase. You need to remember the preferences of your customers and fulfil their needs in every transaction they make.
Personalized customer experience
When the store owners provide customers with personalized experience while shopping online same as when they shop from an offline store, it can lead to the repeat business from the same customer. A personalized shopping experience can be incorporated by offering online chat support, recommendations, discounts etc.
Go above and beyond
During holiday season the retailers use their best tools and strategies to sell the products to the customers and increase their sales as well as revenue. But to stand out even after the holiday sales, it needs something extra to do for your valuable customers. When you personalize every stage of the purchase and the customers are really happy not only from your products but also how you treated them, will make them spread the positive word of mouth for the rest of the year.
Boost Your Average Order Value
With the increase in the average order value, the profit also increases for an online retailer. If a retailer can sell more products in every order made by the customers, then it will ultimately increase his overall profit. There are various features in Magento 2 which helps to increase the Average order value. Below are few of them:
Offer Free Shipping
When you offer free shipping on your store, try to keep a threshold of the total. As customers like to get free shipping offered, they will try to meet that threshold amount by adding more products into their order. The retailers can display that they are offering free shipping on various webpages of their store.
Create Urgency
When you create a limited time offer on some products, it is likely that customers will add more products before that timer runs out leading to an increase in Average Order Value. The merchants can try their own limited-time offers or discounts to boost the Average Order Value.
Bundle the products
When the retailers sell products by bundling the complimentary items together, it boosts the Average Order Value, it reduces the cost associated with the shipment for the retailers. Also, it reduces the overall cost of the bundled products, as it can be costlier for the customers to purchase every bundled item separately.
Up-Sell and Cross-Sell
You can use different strategies to suggest the products which are related or complimentary when a customer tries to purchase any item. With Up-Sell strategy, you can suggest a more expensive product to your customer of the same product or product from the same category. Other strategy, Cross-Sell suggests related items for the product the customer is viewing.
Easily Manage Merchandising
Generally, the merchandising process is ignored by the eCommerce store owners but this is useful for their business. The merchandising process is not just about managing category and product listings, there is much more to it. With Magento 2, managing the merchandising becomes handy. You can easily manage:
Category page
Store Navigation as well as Layered Navigation
Personalize store
Site Search
Product page
Up-Sell, Cross-Sell and related products
From the topics discussed above, you can conclude that building an online fashion store with Magento 2 platform will enable you to enhance your sales, average order value, merchandising, engaging customers along with providing the perfect shopping experience to the mobile users.
Author Bio:
Yogesh Trivedi is an eCommerce business consultant at M-Connect Media. He has core command over Magento platform and he utilizes his eCommerce business strategies on the client projects. He is an Expert in Magento eCommerce and has provided variety of solutions for different vertical businesses over the globe.
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