On a recent Saturday morning, team members at LifeBridge Health & Fitness’ Parisi Speed School took the big step of making our own commercial. It was a big moment for all the coaches and the athletes that participated. It was our way of announcing Parisi’s presence to the TV world, knowing that the commercial and some our best athletes were going to be on display for all of Baltimore to see! First we wanted our message to be clear: We wanted to show that the Parisi Speed School is about the high level training of athletes and of people just getting started; from age seven to the pros.
Our school stresses improved athletic performance, increased self-confidence and injury prevention. The process began with creating a script that made sense and with making sure that people watching it wouldn’t fall asleep. Then I talked with five Parisi athletes to see if they ...