The Indian Luxury Expo, a one- of- its kind Travelling Expo, showcasing luxury brands, has tied up with Wedding Vows, India’s Favourite Wedding Lifestyle Magazine to host the expo for the first time in the city of Chennai
The Chennai version of the expo will be held for 2 days on August 8-9 2015 at the ITC Grand Chola, the ultimate luxury destination in aid of “Vajra” an non profit organization that works for self-defence for young girls. The Industry Partner for the Chennai Edition is FICCI (Federation of Indian Chambers of Commerce and Industry)..
The Indian Luxury Expo showcases the most exquisite brands representing the global luxury goods market in Luxury Cars & Bikes, Perfume & Cosmetics, Jewellery & Watches, Clothing, Accessories, Hotels, Wines & Spirits, Food, Private jets, Furniture, Travel, Yachts and Cruises. Having already captivated Hyderabad, Mumbai, Pune, Chandigarh& Delhi since 2012, the expo is now scheduled to wow Chennai, making it the most evolved property in the luxury industry. With local renowned partner Wedding Vows, the expo also promises to include the city’s high end luxury wedding brands as an additional attraction.
Luxury In India
Luxury is indulgence of the senses. There is an order to this indulgence. Together the senses define our context and our civilizations. Throughout history, luxury has defined clusters of civilizations. Early strongholds of prosperity in history clustered along the Nile and Euphrates as well as the Silk Road. Babylon, Persepolis and Samarkand defined luxury of that era and the then prevalent civilizations prospered. When the Phoenicians prevailed because of their extensive trade, the Mediterranean flourished economically. Strongholds of Mediterranean prosperity then were Athens and Rome; cities like Florence and Venice evolved eventually into the first clusters of luxury hubs that gave rise to technological and aesthetic revolutions.
During the Industrial Revolution London, Manchester and Liverpool flourished economically and, once again, redefined luxury. In the 19th and 20th centuries significant commercial hubs developed on the US – East Coast and afterwards on the US – West Coast. These changes in economic geography have been triggered by discoveries and inventions.
Luxury consumption spearheads a country’s growth economy.
India is set to become the world’s fastest wealth creator in the next few years. Currently India has over 150,000 millionaires. Over a million and a half Indians have more than 100,000 USD in liquid wealth. The Indian customer is spending more on luxury items, whose market is pegged at a whopping Rs 650 billion (US$14.6 billion) and growing at about 14 per cent a year, a new study
reveals.
Affluence is indeed an indulgence of the senses. Affluence’s greatest enemy is vulgarity, sharing its best virtue. The Indian Luxury Expo is truly a platform to share the afJluence of a nation. And participate in it with revelry and hope.
About The Indian Luxury Expo
TILE is a unique, one of its kind platform in India to connect the luxury brands with their target audience directly. A wide assortment of luxury and affluent brands of global stature shall be exhibited ranging across various categories. The expo consists of a highly esteemed advisory board and personally invited guests, which make it a perfect opportunity for networking. To say the least, in a country where luxury brands are still struggling to optimally reach the target audience in such a huge population, TILE promises to make it easier, much easier.
Advisory board
Tina Malhotra, Founder, Evoluzione
Balsingh George, MD Golden Homes
Vimmi Deepak , Entrepreneur
Ranveer Shah, Founder Trustee Prakriti Foundation
Pooja Malhotra, Vajra
TILE also embraces a panel of distinguished advisory board members nationally consisting of handpicked personalities from different walks of life. Some of the names include Arun Sharma (Aircraft Charter : Aviators (India) Pvt Ltd.), Deepak Shah (Founder and Proprietor, More Mischief ), KARTHEEK RAJU ( Executive Director of SKANDA Group ), MEHUL CHOKSI CMD ( Gitanjali Group ), MISS MALINI ( Founder & blogger, MissMalini.com),NAWABZADA SAAD BIN
JUNG( Sportsperson, Wildlife Enthusiast ), UZMA IRFAN (Founder Sublime Galleria. Editor ‘The Collection@UB City’), SHIRAZ GIDWANI (CEO of Iktara World, Chief Nandco at Nando’s ),SHILPA REDDY (Columnist, Restauranter, Ace Designer, Gladrags Mrs. India 2004).
About Wedding Vows
Wedding Vows is India’s favourite wedding lifestyle magazine catering to the upper niche segment.
With an illustrious panel of experts on board from the Jields of fashion, beauty, Jitness and lifestyle, Wedding Vow’s philosophy is to give the readers the best quality of information and entertainment in every single page, thus, making it the perfect conduit into the realm of the Great Indian Wedding!
Wedding Vows is the highest selling wedding magazine in India with wide and strong circulation of 81,500 copies pan India with a 24,360 subscribers. The magazine is available in all the leading premier book stores and leading retail outlets priced at Rs. 150/, and als as the in-Jlight magazine partner of Sri Lankan Airlines in 77 business class Jlights, available in both hard copy and digital format as well.
Available on Facebook with over 450,000 followers
About Jukebox Entertainment
Jukebox Entertainment is a full service 360° creative consultancy. A next generation creative boutique providing the best-of breed design and marketing services for companies of all sizes from established corporates, high street brands to ambitious one-person start-ups from around India since 2009 primarily including Tile and Wowsome.com .
As a complete media solutions provider, Jukebox offers effective public relation and communication tools that support marketing and communication goals of corporates, organisations and individuals. We also offer tailor-made business solutions for brands. Branding, content, advertising, marketing, custom publishing, talent management, graphic design, print design, web design, photography, visual communications, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), Luxury brand consultation and strategic consulting solutions for clients worldwide and a specialist boutique agency for start ups.
About WOWSOME – Augmented Reality Partner
WOWSOME breaks the disconnect between your real and digital life with breathtaking interactive digital content on print ads, visual décor, posters, exhibits, passes & brochures. Users get to enjoy hyper immersive and hyper-personal videos, 3D, great deals and call-to-action by pointing their mobile devices to any collateral of The Indian Luxury Expo. A first of it’s kind WOWSOMELuxury Hunt conducted at the Chennai Expo gamifies the user experience by interacting with posters at every exhibit, unlock exclusive content to find the next clue and win great prizes and offers. This will be the ultimate showcase of augmented reality marketing, by the leading AR platform in the country. Download WOWSOME app now at www.wowso.me
Mr. Karan Bhangay, Founder The Indian luxury expo / Jukebox & Co Chair FICCI Luxury – says, “The Indian Luxury Expo endeavors to bring the best of luxury brands and the connoisseurs under the same roof. We work on bringing a large portfolio of brands to the consumer who looks for premium products.” He adds, “Since 2012 we have been organizing the Luxury Expo in different cities where there is a demand for luxury. Initially it was a task to enable, engage and entertain people and to make them understand luxury. Footfalls have now increased during the last few editions as people understand luxury and are now aware of what to expect from the Luxury Expo.”
Mr. DakshnaMoorthy Naidu, Founder-Publisher, Wedding Vows Magazine, a wedding lifestyle magazine for the luxury premium market says, “Luxury is sought after by many today. In the world of weddings especially, the need for luxury and niche services have increased three-fold in the last
few years. This expo is sure to satiate those in Chennai who are seeking luxury services and goods, but unable to Jind them easily.”
Mr. Vishal Reddy, Co-founder, The Indian Luxury Expo, says, “The Indian Luxury Expo is at the forefront of booming luxury market, bringing brands and their audience together in an ideal mood of opulence, awe, fun and shopping. With an intelligently curated multi-city tour of India and abroad, many of our clients don’t look beyond our expo to meet their marketing goals.”
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