Japan headquartered leading luxury lingerie brand makes its much awaited debut in India by opening its first store in Mumbai, in the heart of the city on January 14th, 2016. Wacoal presents its complete collection at High Street Phoenix premium retail destination and one of the best inner-city locations in Mumbai in a new design. Having cemented a leading position in South-East Asia’s high-end lingerie market, Wacoal as a group last year decided to actively extend its brand overseas using India’s formidable and international position.
Spread over 691 square feet of space, the store will operate in a lifestyle store format. While offering a fabulous fit, comfort and exemplary service synonymous with Wacoal Internationally, the collection available at the store has been exquisitely created using a blend of unique design and creativity, coupled with the innovation and quality – hallmark of its Japanese parent. Dedicated to providing beautiful, well fitted high quality lingerie to enhance a woman’s self-image and beauty, the collection includes trendy everyday lingerie solutions along with indulgent, yet accessible up to the minute fashion pieces as well.
The store in Mumbai showcases a unique concept designed by a team of architects and designers from Wacoal. Marking a next step in the evolution of Wacoal’s store concept, the one in Mumbai showcases a sophisticated, luxurious environment to present the collection. The interiors are in stark contrast to the fine fabrics of the products and helps to highlight the merchandise. Moreover, the lighting is integrated in the concept, and supports the presentation of Wacoal products as a piece of art. Priced between INR 995/- to 5495/-, Wacoal aims to offer luxurious intimate apparel made from exquisite laces, embroideries, and the finest fabrications, tailored to create that perfect fit.
Speaking on the occasion, Mr. Yuzo Ide, Director, Vice President and Corporate Officer, Wacoal Corp. said, Wacoal is very excited about entering the Indian market. We are confident that Indian consumers will appreciate our craftsmanship and our philosophy. India has always been on our radar and the luxury retail sector in India, especially in cities such as Mumbai has been growing tremendously over the past decade. In particular, high-end products have seen great demand among customers, both local and visitors. I believe Wacoal will find Mumbai to be a valuable platform for its future success, therefore this first store in India marks a significant milestone in our history.
He continued, We will continue to build on the style, innovation, quality and standard of all of the collections in the Wacoal group, in order to offer women across the world the best intimate apparel.
Wacoal has collaborated with Periwinkle Fashion Private Limited to promote the retail business in India. Periwinkle has been instrumental in promoting the retail business in India through its leading associate companies.
Speaking on the occasion, Mr. Sandeep Goenka, Chief Executive Officer of Periwinkle Fashions Private Limited said, With its knowledge, skill and creativity, Wacoal has launched numerous product innovations in markets across the world, which are now among the classics of every well-stocked woman’s wardrobe. We at Periwinkle are proud to bring Wacoal to India and look forward to optimizing our robust sales network and marketing expertise to create maximum brand awareness for the store. Through Wacoal we aim to meet the needs of the contemporary Indian woman. We are confident of this venture and strongly believe that this brand has the potential to meet success in the country.
Going forward, the brand will be available at exclusive brand stores in major metro cities including Mumbai to begin with. It will also be available on popular e-commerce routes and departmental stores soon.
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