Chennai, February 10, 2016:- Kalyan Jewellers, India’s leading and trusted jewellery brand announced that it will enter the ecommerce segment and will offer gold and diamond jewellery on retail major Flipkart’s ecommerce marketplace. Kalyan will make available its popular jewellery designs in gold and diamond encompassing rings, pendants, earrings and necklaces ranging from Rs.3500 to Rs. 2 lakh.
T.S. Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said that, ‘’The partnership with Flipkart presents us with the perfect opportunity to tap into the fast-growing online jewellery shopping segment and engage with Flipkart’s customer base. Online jewellery sales is growing at more than 70% per annum and valued at more than Rs.1,200 crore. We believe that Kalyan’s vast range of certified hallmarked jewellery combined with Flipkart’s unmatched shopping experience and delivery expertise will make a compelling proposition for customers. The foray into ecommerce also provides Kalyan with the opportunity to target discretionary spends of customers especially in the gifting segment.’’
Over a thousand designs from Kalyan Jewellers’ carefully curated collections from across the country and beyond will be made available on the Flipkart ecommerce site. Hallmarked Gold and certified diamond jewellery ranging from Rs 3500 to Rs 2 lakh will be a part of this collection.
Rishi Vasudev, Vice President, Fashion, Flipkart, “Jewellery is one of our fastest growing segments and we are happy to announce the exclusive launch of Kalyan Jewellers on our platform. Today, jewellery is becoming more of an impulse buy as compared to earlier times and customers are continuously looking for new, light weight and stylish designs. With this partnership we will be expanding our precious jewellery portfolio offerings. We expect this category to double in the next one year.”
Kalyan Jewellers’ products will be available on Flipkart from February 12, 2016.
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company leverages its strong roots of over a century in the business of textile trading, distribution and wholesaling.
Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the market of over two decades. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Today, Kalyan Jewellers has 87 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.
About Flipkart
Flipkart is India’s largest e-commerce marketplace with over 60% market share in mobile commerce. With a registered customer base of 50 million, Flipkart offers more than 30 million products across 70+ categories including Books, Media, Consumer Electronics, Furniture and Lifestyle.
Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 30-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With 80,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.
Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands and is valued at $15.2 billion today. Over 75% of Flipkart’s traffic come via the mobile device and with industry leading introductions like Ping, Image search, and Flipkart Lite, Flipkart has revolutionized digital shopping in India. Clocking over 10 million daily visits, Flipkart’s technology has enabled it to deliver 8 million shipments per month.
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