FranConnect Portal and Zcubator Marketing Platform Aim to Build
Stronger Franchisee Relationships and Improve Franchisee Revenues and Local Marketing
Reston, Va. – The world’s leading provider of cleaning and disaster restoration services,ServiceMaster Clean and ServiceMaster Restore, announced today it has launched Zcubator™, thegame-changing technology solution, as a means of increasing customer acquisition and driving franchisee revenue.
“The key to increasing revenue is growing your customer base, while providing top-notch service to retain current customers,” ServiceMaster Clean President Tom Coba said recently at the company’s annual convention. “We are excited to launch this innovative tool, and are confident it will be a catalyst to help our franchisees better market their business to current and potential customers.This single-source solution offers everything they need with regard to local marketing—from downloading presentations, to customizing brochures and proposals, to sending email and print campaigns and managing their local web presence through a user-friendly web editor.”
“With the simplicity of this system—which we have named “Marketing Connection”—our franchisees can focus on operating their business, while leveraging the Zcubator modules to bring in a steady stream of customers and referral partners,” Coba said.
Zcubator is a cutting-edge marketing platform developed by FranConnect®, the leading provider of technology solutions for franchises. In addition to the Zcubator Marketing platform, the company also launched a new “ServiceConnection” FranConnect Intranet Portal and FranBuzz social networking tool as a way to streamline all communications between the corporate office and franchise network.
“We are passionate about helping great businesses like ServiceMaster Cleanand ServiceMaster Restore builds marter franchise systems. At the ServiceMaster International Franchise convention last week, we had a great response from their franchisees eager to start using the MarketingConnectionZcubator marketing platform and ServiceConnection Franchise Intranet Portal,” FranConnect founder and CEO Amit Pamecha said.
Zcubator, the all-in-one marketing platform,automates local marketing so that franchisee can enhance their marketing efforts without putting in too much time and money. The platform includes solutions for managing marketing assets, ad creation and management, marketing planner, email marketing, print marketing, local website management, CRM for lead management, PPC management as well as a customer feedback manager – all of which are best of breed. Additionally, the Zcubator has a centralized reporting application that ensures its users have the data needed to make informed decisions and strategically market their business.
“We are also excited that franchisees no longer have to master various technology solutions and remember 13 different passwords,” Coba said. “With MarketingConnection,everything is in one place and completely integrated so our ServiceMaster Clean and ServiceMaster Restore franchisees can market smarter and more efficiently with less effort.”
Coba added, “Our brand’s mantra this year is to ‘Imagine, Innovate, & Execute.’ In that regard, it only makes sense we add such an innovative and integrated technology solution to our franchisees tool belt to help them execute their goals.”
About ServiceMaster Clean
As a part of the ServiceMaster family of brands, and with more than 60 years of experience, the ServiceMaster franchise brands have an unparalleled reputation for service, quality, professionalism and customer satisfaction.With nearly 3,200 franchise locations around the world, ServiceMaster Clean, ServiceMaster Restore and ServiceMaster Recovery Management serves customers through a global network of franchises that provide cleaning and restoration resulting from damage caused by water or fire, janitorial services, commercial carpet cleaning, hard surface floor care and residential carpet and upholstery cleaning. For more information, visit http://www.servicemasterclean.comor http://www.servicemasterrestore.com.
About FranConnect, Inc.
FranConnect is the leading provider of Franchise Management Systems, with more than 500 brands and 70,000+ franchise locations – using the company’s comprehensive systems to establish, grow, and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of operations, including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, Email Marketing, Franchisee Websites, PPC and Adword Management, Social Media Management, POS Integration, franchisee onboarding, etc. For more information, visit Franconnect®.