Online marketing is an absolute must for any brand, whether they’re well-established, just starting out, big, or small. Luckily, online marketing is not only becoming “smarter” by providing viewers with advertisements that are relevant therefore leading to more clicks, but it’s becoming more efficient and affordable for the average user as well.
One of the leaders in this type of ad-network service is Google, and now that you actually know what the difference between Google AdSense and AdWords, let’s take a look at why AdWords is an important tool for marketing your brand–of any type–online.
First: Paid vs. Unpaid Digital Marketing?
Digital marketing is split up into a variety of sub-categories, but an obvious one is paid vs. unpaid. While AdWords falls into the former category, it’s important to realize that there are tons of free digital marketing solutions as well, including solutions we’ve discussed before such as Facebook Pages, Twitter, and more, especially via social media.
Like a lot of other ad networks out there, AdWord’s pay-based system charges on a per-click basis, not per-view. This ensures that you’re getting great value. Remember that paid options like AdWords should be combined with a comprehensive non-paid–mostly social media-based–strategy to create a great external marketing strategy online as well.
Why use AdWords?
AdWords is the perfect solution for managers of small brands and business owners who want to externally market their digital presence for affordable rates.
One of the greatest benefits to using AdWords is that Google has one of the largest databases of advertisers publishing ads. The result is that AdWords can uniquely provide your advertisements to the individuals out of millions who are the most likely to click on them. Google’s database tracks factors such as product, service, industry, geography, gender-focus, age-focus, and potentially many more that are kept secret and to ensure that AdWords stays ahead of its competitors. This provides a great opportunity for small business owners, bloggers, and more to target some potentially great new customers.
Plus, there are zero-startup costs to using AdWords. Just set your daily limit and your credit card will be automatically charged when your balance reaches approximately $350 or 30 days have passed, whichever comes first. With AdWords, you end up only pay for clicks, nothing else.
Users of AdWords can also choose to pay for text link ads or display ads, so you’re never limited. As we’ve mentioned before, text link ads are those ads that are simply plain text, while display ads are generally images and a bit larger in size depending on your strategy.
What do I need for the perfect AdWords campaign?
We’ve found in the past that the best, revenue-generating results come from a mix of text and display ads.
While creating a text ad might seem simple enough, it’s important that you carefully choose your keywords and composition. You’ll be fighting against tons of other ads on the page, so it’s important that you stand out. Our team regularly works with our clients on word choice, length, and more.
Display ads are obviously more involved in terms of composition, and the best ones require a definite artistic eye, like that of our world-class design team. Our display ads generally have a clear message, beautiful graphics, and a great call-to-action that gets viewers clicking.
Want to get started on your own AdWords campaign or a more comprehensive external marketing strategy? Contact us and a member of our team will be happy to draft up a proposal for you ASAP.