Exhaustive SEO Advice with Matt Cutts on Search Engine Optimization
Follow the Video and note down the great SEO tips to make your website rank higher in Google
SEO Tips Video from Google Experts
Pointers of Google I/O 2010 – SEO Advice from the Insider Experts – Video
0:02
Matt>>: All right, so we’re gonna spend the next hour doing site reviews. The week before
0:08
we put up a forum, just on my personal blog, and did one tweet and said hey, submit your
0:12
sites if you’d like to get your site reviewed.
0:14
I was thinking maybe 20, 25 people would sign up, put their sites up there. We got 500 sites.
0:20
So we’re gonna send, spend about six seconds per site [ audience laughs ]. No, not really.
0:25
So we went through and I pulled out some fun ones. And we’re just gonna look at them.
0:30
And by the way, all of us are gonna stay around a little bit afterwards. So if you get, want
0:34
to get like a little bit of one-on-one advice, stuff like that, we’ll all stick around a
0:38
little while. Let me introduce my colleagues. We have Greg Grothaus who’s also on my team,
0:43
Tiffany Lane, also on my team, and Vanessa Fox former Googler.
0:48
Vanessa>>: Not on Matt’s team. [ laughter ]
0:50
Matt>>: But author of Marketing in the Age of Google, which is a very good book. Okay,
0:55
so let’s go ahead and start jumping into it. The very first site that we got submitted
0:59
was this one. Phoenician Stone, since 1943. Okay, the main reason I wanted to show this
1:10
site was because so many people submitted, “Oh tear us down, we’re awful, Our SEO’s horrible,”
1:15
Right?
1:15
This site has no text on it. Okay? It looks like it has text on it. It has no text. Oh,
1:24
each resurrected piece of, no that’s not text. [Audience laughs] Resonates with over a thousand
1:29
years of humanity in it. No, that’s not text. Where’s the text? There’s like Phoenician
1:34
Stone and that’s it.
1:34
Vanessa>>: Yeah, there is text on the page. It’s in the title tag.
1:34
Matt>>: Yes, exactly.
1:37
Vanessa>>: And he wants to rank for antique fireplaces.
1:40
Matt>>: Yes.
1:41
Vanessa>>: And his title tag says Phoenician Stone.
1:43
Matt>>: Right. So, so here’s the tricky bit. Literally the only text on this page is in
1:49
what are called meta keywords. That’s only, just about the only place that Google doesn’t
1:55
index that text. [Audience laughs] Okay?
1:57
We even did a video, because people will tend to sue each other and say like, “Oh, you copied
2:02
the name of my business. I’m Grecian Stone, and how dare you put Grecian Stone in my Phoenician
2:07
Stone website.”
2:08
And so people get really up in arms about this. And what we discovered is, believe it
2:11
or not, some people will stuff keywords on a Web page. Hard to believe, I know. I know.
2:18
Your eyes will be opened by the end of this session. And so we don’t trust the meta keywords
2:23
tag.
2:24
Now, if you look at the rest of the text on this page, you’ll find that there is none[Audience
2:30
laughter]. All right? So that’s, that’s a little bit of a problem. So the simple advice
2:35
is put some text on your page [Audience laughter]. That’s, so we’ll start out and we’ll build
2:40
on that.
2:41
First off, you got to have some text on your page. Now, I’m being a little bit harsh, but
2:46
there’s a lot of stuff that this guy can do. For example, his title tag, as Vanessa mentioned,
2:50
is Phoenician Stone.
2:52
If you’re looking to buy a, an antique fireplace or reclaimed biblical stone. Has anybody ever
3:00
searched for this stuff? Any of these words? Antique terracotta jars. Maybe not. No? No,
3:07
no antique. Oh yeah you’re, we have one antique terracotta jar specialist over here. She’s
3:11
a real fan.
3:13
Vanessa>>: It’s her site.
3:14
Matt>>: Yeah, it might be her site. [Audience laughter]Since 1943. So the trick is, we have
3:20
a free tool called the Adwords Keyword Tool. There’s a ton of free tools out there. If
3:24
you search for keyword tool, just click number one. You can type in like antique fireplace
3:30
and you’ll get related words that people type.
3:34
So tip number one, put text on your page. Tip number two, think about what users will
3:40
type when searching for your services, and put those words on the page. Because I guarantee
3:45
you – it’s okay, I’ve pre-labeled everything. By the way, this, this WiFi is powered by
3:53
Bluetooth, so we have a keyboard over here and, I, I can’t imagine anything would go
3:58
wrong with that, right? [Audience laughter]
3:59
Vanessa>>: No, these are loading great right here.
4:02
Matt>>: Yeah.
4:02
>>: Use the other box.
4:03
>>Matt: Yeah, I’ll just switch it to the other box. It’s totally fine. [Audience laughter
4:07
and clapping] That’s why I prelabeled all my tabs. On the other hand, people did get
4:13
free phones today. So that kind of balances out. [Audience laughter] That’s, use that
4:17
for good, not for evil.
4:19
Okay, so I think we’ve made enough fun of Phoenician Stone. And, and really there’s
4:23
not fun to be made of Phoenician Stone so much as there’s some education here, which
4:27
is number one — put text on the page. Number two, think about the words that users are
4:30
really going to type.
4:32
Okay. Another one, rodsbot.com. First off, if you just heard the word rodsbot.com, [audience
4:41
laughter] what do you think they specialize in? What kind of a website do you think rodsbot.com
4:47
is? It sounds like robotic sex toys to me. I don’t know.
4:50
But[Audience laughter] in fact rodsbot.com is weird sites on Google Earth. That’s kind
4:58
of cool. In fact, it’s kind of addictive. Twenty hours ago this guy’s market worse than
5:03
marijuana was. So maybe all the sheriffs are keeping an eye on this. Here’s this face,
5:09
evidently it’s somewhere in Turkey. Here’s a ghost plane, whoa, Oceanic Flight 814 or
5:17
whatever.
5:18
So the question is, how do we make this site rank higher? Well, I’ll put the question to
5:22
you guys. What, what’s wrong with this page? I’ll give you a hint, we, it sort of relates
5:28
to the last site. There’s not a lot of text on this page. And in fact, the person who
5:33
asked about it understood that. They said, “I’m having problems getting text to a content.”
5:40
So how do we solve this?
5:43
>>: [Inaudible].
5:44
Matt>>: Descriptions, yes. You can write the content yourself. Now let’s do the jujitsu
5:48
where you try to make other people do the work for you.
5:50
>>: [Inaudible].
5:51
>>Matt: All text. Yes, yes. But you’re still doing the work yourself.
5:54
>>: User reviews and comments.
5:56
Matt>>: User reviews and comments, thank you. User generated content. Why do the work when
6:01
you can get someone else to do the work for you, right? So in some cases all you have
6:06
to do is add the ability to add comments, and people will, they’ll show up and they’ll
6:10
leave the comments for you.
6:11
So they’ll say, “Whoa, that’s a weird face in Turkey. That plane looks like it’s not
6:15
even real.” And suddenly you’ll get all these sort of keywords and you haven’t done the
6:19
work. So that’s one simple way to do it.
6:21
So level one of understanding is okay, I’ll type it in. Level two is I’ll open it up so
6:25
that other people can type it in for me. And then probably you want to think about throwing
6:31
it up on Twitter, Facebook, something like that. Promote it a little bit.
6:34
Vanessa>>: Yeah, ’cause what are people searching for where they would get to the site?
6:37
Matt>>: Yeah, that’s tough.
6:37
Vanessa>>: Like he may want to even have a blog where he talks about-
6:39
Matt>>: Yes.
6:40
Vanessa>>: -thinks about things that people are searching for that would care about interesting
6:45
geological phenomenon or something.
6:47
Matt>>: Yes.
6:48
Vanessa>>: ‘Cause I don’t think anyone’s gonna be searching for Turkey face. I mean maybe,
6:53
I don’t know.
6:54
Matt>>: They’re probably not gonna search for Rodsbot either.
6:56
>>Vanessa: No.
6:57
Matt>>: So, or if they are you don’t, they want something different than what this guy’s
7:02
offering.
7:02
Vanessa>>: Yeah. I was really disappointed when I got here [laughs].
7:05
Matt>>: It was like I was looking for a different kind of Rodsbot. So, so yeah, you want to
7:09
probably, you can see a little bit of text down here. And in fact, it’s a little weird.
7:13
As fast as a rods, rodsbot.com. I don’t, I don’t think of rods like cheetahs, turtles
7:20
with rockets on them, greased lightning, rods.
7:23
I don’t think of rods as like whoa, they’re super fast. Oh my gosh. So, and it’s not like
7:28
the domain is so great that you couldn’t come up with a slightly different domain name or
7:32
brand it a little bit differently.
7:33
Now I’m being a little bit rough, but that’s partly because this guy has multiple sites.
7:37
He’s actually got like five or six sites. And, and one piece of advice I would like
7:41
to leave you with is if you can put more work into a single site as opposed to not very
7:46
much work into 50 sites, that can make a really big difference.
7:50
Because sometimes you can build up one really good site instead of like five or six that
7:54
are not quite as finished as they could be. Does that make sense? Okay.
7:57
>>Vanessa: Matt?
7:57
Matt>>: Yes?
7:58
>>Vanessa: What do you think of the friends page? I can’t actually get it to load.
8:03
Matt>>: Yeah, friends page. I, I believe this is, a, a couple of these might be his sites.
8:09
Yeah. You want to always think about your linking strategy. These things don’t especially
8:14
suit like news websites about Internet TV, movies and games seen from France. Don’t seem
8:19
to have a whole lot to do with Google Earth weird places. On the other hand, weird face
8:23
in Turkey. That’s kind of cool. Okay, so next up androidandme.com.
8:30
[pause]
8:32
Matt>>: What’s the very first thing you notice whenever you’re looking at this page?
8:39
Tiffany>>: Where’s the content?
8:41
>>: [Inaudible]
8:42
Matt>>: Grab it. [laughs] Tiffany’s saying
8:45
Tiffany>>: Where’s the content?
8:47
Matt>>: Yeah.
8:47
Tiffany>>: You can’t see any content.
8:48
Matt>>: Right. So on a lot of browsers the actual content is gonna be below the fold,
8:54
right? And that’s okay. It’s okay to show a banner ad. That’s not the end of the world.
8:58
Hey, I hear this is a pretty good product. It’s not bad to show cool things that are
9:02
being shown up.
9:03
But maybe you don’t need this username and password, maybe you don’t need two levels
9:07
of these things. Because if you think about it, if you have to start clicking down below
9:11
to get to the content, not everybody’s gonna click through.
9:14
Now let me give a little bit of love. Whenever you view source, I don’t know if you guys
9:19
can see it but they are running WordPress Version 2.9.2. Does anybody know what the
9:26
current version of WordPress is?
9:27
>>: [Inaudible]
9:28
Matt>>: At last I checked it was 2.9.2. Now it may have been updated in the last 36 hours
9:34
or something like that. But this means that they’re running the current version of WordPress.
9:38
If you run WordPress, and I do and I love it, you have to keep it up to date.
9:43
In fact, I would recommend using an .htaccess file to whitelist the IP addresses that can
9:48
access your wp-admin directory. And not to harsh on WordPress, because it also applies
9:53
to Drupal, Jumula – Joomla, all this sort of stuff. If you run a content management
9:58
system which is a stock content management system, and that’s usually a good idea because
10:02
it comes built in with relatively good SEO.
10:04
WordPress is great as far as SEO goes, but you have to keep it patched otherwise you’ll
10:09
get hacked. So by using WordPress, Android and Me has actually done a fairly good job
10:15
of making sure that SEO is in good shape.
10:17
For example, look at this particular thing. Froyo is now officially Android 2.2 (Highlights).
10:23
Right? Good keyword text. It’s not spammy, it’s not stuffy and it’s right there in the
10:27
URL. That also applies in the title. Little things like URL, keywords in the title and
10:32
the URL can make a big difference. And WordPress is just built to handle that naturally. So
10:36
that’s really, really good.
10:37
Now here’s one thing that’s kind of strange. If in Chrome I hover over something I’ll see
10:41
the title. So the title of Android and Me is Android and Me. Is that the optimal title?
10:51
No, no. So if you view source on Android and Me, Android and Me covers all the latest Android
11:00
news, phone launches, app reviews, software updates, Android hacks and phone accessories.
11:04
Great. Perfect.
11:05
Put a little bit of that in the title, right? And you don’t, and you don’t want to put all
11:10
of that in the title. But you can say the latest Android news and reviews, right? Stuff
11:16
like that can make an actual difference on how stuff ranks.
11:20
So I have to give a little bit of hard time for the title, just because in most ways Android
11:24
and Me is actually in pretty good shape. And it was sort of fun because they were like,
11:27
“Yeah, beat us up. Give us a hard time.” And I was like, “You know you’re actually doing
11:30
pretty well. There’s not that much to beat you up for.”
11:33
Now one thing I would say is how many people, just at the drop of a hat, know the difference
11:39
between Android and Me, Fandroid, Andronica, AndroLib, AppBrain. How many people know the
11:45
difference between all those? Okay. A lot more of you actually know the difference between
11:49
all of those. But they have the tendency to blend together a little bit.
11:53
Think about, think about a site like TechCrunch. M.G. Siegler writes these crazy headlines.
12:00
I can pretty much read a headline and know M.G. Siegler wrote it. So you want to think
12:04
about branding. You want to think about how can you differentiate yourself. How can I
12:08
stand out from the crowd a little bit?
12:10
And if everybody’s got Android communities or Android Central or Android whatever, that’s
12:13
a little harder to do. Now it’s good for people who are searching for Android, but you don’t
12:19
have to have Android in the name of your site.
12:20
Boy Genius Report, people heard of Boy Genius Report? It’s a pretty known mobile site. Nothing
12:25
to, it doesn’t say mobile phone anywhere in there. But it’s actually a little more brandable
12:29
because it stands out from the crowd. It doesn’t just have the same kind of name as everybody
12:34
else.
12:34
So when you’re thinking about buying a new domain name, it doesn’t have to be Android
12:38
whatever or cheapest car, online rentals, discounts, stuff like that. It can be something
12:43
brandable. So that’s something to think about.
12:47
Oh, yeah, somebody submitted Google.com. [Audience laughs]And their comment was, “I would like
12:56
to know the backlinks of it. [Audience laughs]. Ah okay, they want to know the backlinks of
13:04
Google.com. Well luckily I’m prepared. In one point font I printed out the backlinks
13:10
of Google.com. These are the links from all the sites that begin with AAA.
13:16
[Audience laughs]
13:18
Matt>>: Now I’m kind, I’m kind of joking, right? It turns out Adobe and Google and Apple,
13:23
these are some of the most linked to sites on the Web. But the reason for that is because
13:28
they offer something of compelling value. So again, distinguishing or differentiating
13:33
yourself from the crowd. What can you do that is so excellent, that is so cool that people
13:37
want to link to your site?
13:38
Then you get this kind of level of links. You don’t have to fight for each individual
13:43
one. You don’t, you’re not swimming upstream. You’re sort of coasting downhill with the
13:45
wind behind you.
13:48
So, joking on Google.com but, now if people wanted to follow along the next site we’re
13:55
going to look at is Surprises Galore. Do not go to this site. Stop. I, I see you. I see
14:02
you, you’re gonna type enter. Don’t do it. Don’t go there. He’s-
14:05
Vanessa>>: Let him do it.
14:06
Matt>>: No. Why, why would you not want to go to Surprises Galore? Well I saw this. By
14:12
the way, whoever submitted a bondage site for a public URL review, [Audience laughter]funny
14:18
but I’m not gonna show that, right?
14:22
So I saw the URL Surprises Galore and I’m like, “Is this another bondage site? Let’s
14:25
find out.” So I click on Surprises Galore and it’s a completely normal, gourmet gift
14:30
basket, all this sort of stuff. So why do I want to highlight this site? Well, if you
14:37
view source on Surprises Galore there’s this right here. And it’s a little hard to see,
14:44
but it’s holasianweb/oo.php.
14:46
And I apologize that I can’t scroll it up further, but it’s the very bottom of the page.
14:52
But I can click on that, and that will bring up this page. This is a script written in
14:59
PHP sort of stuff. All the way at the bottom of one page. And it’s setting and doing cookies.
15:04
And then it’s doing this thing rubid, ruboidmon-64tld. Anybody guess what’s going on with Surprises
15:11
Galore?
15:11
>>: [Inaudible]
15:12
Matt>>: You all got it, Surprises Galore has been hacked. Okay? It’s built such that the
15:19
first time you visit the site you get one of these scary fake malware warnings. Like
15:24
your computer has been infected with a virus. Here, pay us $99.95 and we’ll take it off
15:28
for you. And click here to disinfect.
15:30
And in fact, when you click to disinfect you’re actually installing the virus and then you
15:34
will have to pay $99.95 or reformat your hard drive to get rid of it. So this goes back
15:40
to the fact that out of the 500. I didn’t look at all 500 sites, I looked at about 40.
15:44
That, rough odds would mean like 1% or 2% of all websites are hacked.
15:51
Now, I’m not gonna give any names but there are two Google employees, none of these people,
15:58
but actual Google speakers at Google I/O who the very first time I met them I googled them.
16:04
I said oh, type in their name. And they were selling Viagra.
16:07
[Audience laughs]
16:08
Matt>: It’s like, that’s kind of weird. I mean, that’s a strange side business for a
16:11
Googler. You don’t want to sell Viagra, right? And it turned out they were hacked and they
16:17
didn’t know it. So a really scary trend that’s happening. I’ll, I’ll just give you like the
16:23
projection when you’re out.
16:25
Personal computers are getting better about security, right? Vista, Windows 7, actually
16:30
pretty good about making sure you don’t get hacked, don’t get infected. So where are the
16:35
hackers gonna go? They’re gonna go to your Web server, right? So if you haven’t done
16:40
security audits, if you use stock software, if you haven’t patched it, they will hack
16:44
it. And they’ll do stuff like this.
16:46
-I’ve seen Donald Trump’s site hacked. I’ve seen Al Gore’s site hacked. All sorts of stuff.
16:53
And they get sneakier and sneakier. They do things like they only show the hacked site
16:57
when you come from a Google search results page. Or they’ll only show you the Malware
17:00
warning once. All sorts of stuff like that.
17:02
Vanessa>>: Yeah, the best one was when I got hacked.
17:05
Matt>>: You got hacked?
17:05
Vanessa>>: Yeah, a couple years ago because I hadn’t updated WordPress-
17:08
Matt>> Yeah.
17:09
Vanessa>>: And when I went to the site it looked fine, but when the Googlebot went to
17:15
the site it was full of Viagra [laughter]. But I could never see it.
17:15
Matt>>: Yes. Now there are tools to help you with that. And Vanessa, do you want to tell
17:17
them about any of the tools to help with that?
17:21
Vanessa>>: I would love to tell them about some of the tools available. How many of you
17:22
have heard of a tool called Google Webmaster Central?
17:24
Matt>>: Please raise your hand, please raise your hand.
17:26
Vanessa>>: All right.
17:27
Matt>>: Even if you haven’t, please raise your hand. Everyone should-
17:29
Vanessa>>: Just pretend.
17:30
Matt>>You were, you were literally negligent if you have not registered your site at Google
17:33
Webmaster Central.
17:33
Vanessa>>: Yeah. So this is, this is available as many of you know at Google.com/webmasters
17:38
and one of the awesome things that it does is if you log in and you verify your site
17:43
it will let you know if your site has malware on it.
17:44
So, and it gives you all the steps to, of what to do about it. Because Google will if
17:49
they, if they see that your site has malware they’ll block it in the search results so
17:55
that they’re not sending searchers there as well. And so, yeah, so this is a great tool
17:59
for a variety of reasons.
18:01
Matt>>: Um-hum.
18:01
Vanessa>>: But certainly the malware detection is one of them. And I don’t know who did that
18:05
tool, but gosh..
18:06
Matt>>: Vanessa was the product manager on Webmaster Central before she left Google.
18:14
[Vanessa laughs]There’s a lot of great..
18:15
Tiffany>>: I also got hacked.
18:16
Matt>>: Who got hacked?
18:16
Tiffany>>: I did.
18:17
Matt>>: You got hacked?
18:17
Tiffany>>: I also didn’t keep my WordPress up to date. [laughs]
18:18
Matt>>: Okay. Greg, have you been hacked yet?
18:18
Vanessa>>: Have you ever done that?
18:19
Greg>>: I’m a blogger. [laughs]
18:19
Tiffany: I also, one thing that Webmaster Tools has is it tells you your most common
18:24
keywords on your site. So under normal circumstances when I look at Webmaster Tools I see photos,
18:26
photography, Tiffany. These are good words.
18:27
Matt>>: Um-hum.
18:27
Tiffany>>: Then when I was hacked, I was checking Webmaster Tools and I see Viagra and Cialis
18:29
and that’s not supposed to be in my content..so
18:33
Matt>>: Yeah.
18:35
Vanessa>>: Yeah, so that’s one way. Another way that that report is helpful, is I’ve been
18:45
in site reviews like this where people get really mad, right? They’re like the tool’s
18:48
totally wrong. I looked at this report, it said my site’s about Viagra. I don’t have
18:51
Viagra on my site at all.
18:53
And it’s because they have a guest book or they have comments that they don’t moderate.
18:58
And so there’s been so much spam that’s been added. And they have no idea and they just
19:01
let it go. One was this guy that had this guest book that it must have been, I mean
19:05
it was like five miles long. One page of guest book just full of Viagra spam [laughs].
19:07
Matt>>: Yeah.
19:07
Vanessa>>: So it, that, I, I, I, I think that’s a great report for this kind of thing.
19:14
Greg>>: Um-hum. In addition to that, prior to getting hacked one of the things you can
19:17
do is Google released this tool a few months back called Skipfish. And Skipfish is something
19:19
you can point your development server before you launch it in the real world.
19:24
And let it run and crawl your website and look for vulnerabilities that you’ve, you’ve
19:28
created by, as a developer or via third party apps or anything like that. So check it out.
19:30
It’s all one word, Skipfish. And that’s pulling up now.
19:33
Matt>>: And if you haven’t heard of Google.com/webmasters, it’s at Google.com/webmasters. Pretty easy
19:40
to remember. One more tool in that tool set that I’ll mention is called Fetch as Googlebot.
19:47
And what that does is you prove that you own your site. You have to like either edit a
19:51
meta tag or make a DNS entry, something to show that yeah, you really do own that site.
19:55
That way you can’t claim whitehouse.gov and start doing weird stuff with whitehouse.gov.
19:59
But once you’ve proven that you own that site, you can tell Googlebot, and it’s something
20:03
like 50 times a week, come fetch any page on my site and show me exactly what you saw
20:09
including any redirects, any server headers, anything like that.
20:13
So if you’ve been hacked you can say okay Google, fetch the page, show it to me. Am
20:18
I still hacked? Dang it, I still am. Okay, ah, fix it up, patch the servers again, Fetch
20:24
as Googlebot. Okay, now I’m clean. So it’s a very handy tool. I would recommend everybody
20:29
check that out. It’s free and all that sort of stuff.
20:32
Okay, not to dwell on hacked stuff too much. So I’ll let Surprises Galore off the hook
20:37
now. Okay, so now the next site that I wanted to look at is called The Hook Up.
20:41
Vanessa>>: All right. [laughs]
20:43
Matt>>: I love these URLs. And the URL is, I believe it’s…
20:49
Vanessa>>: Thehookupsite.com.
20:51
Matt>>: Yes, thehookupsite.com. Anybody want to guess what The Hook Up site does?
20:56
>>: [Inaudible]
20:58
Matt>>: It gives you the hookup on the best car audio.
21:01
[Audience laughs]
21:03
Vanessa>>: Woo-hoo.
21:04
Matt>>: Wait a second, what were you guys thinking?
21:07
[Audience laughs]
21:08
Matt>>: Get your head out of the gutter. Oh my gosh. Okay, so this is an interesting site.
21:13
It’s a local site in Kansas, but the problem with being on the Web spam team, is once you
21:19
see spam and you learn how to recognize it you can’t unsee it, right?
21:24
So here’s what looks like a pretty good CD mp3 player. And then it’s got a list of parts
21:30
stuff in the owner’s manual. And then it’s got white marine speakers. What’s going on
21:35
here? And then it’s got car component speakers. This seems a little strange. Is, is this the
21:42
sort of stuff that regular people normally write on their blog?
21:44
[pause]
21:46
Not, not so much [laughs].
21:50
So what this guy’s actually doing is he’s taking press releases and just syndicating
21:53
on, on his site. The problem is that’s not really original content, so you won’t tend
21:58
to rank very highly. So you can put up a website, right? Props to anybody who wants to put up
22:04
a website. But if you don’t have something original to show, it usually tends not to
22:08
rank as highly.
22:09
Now there is some original content on this site. He has a photo gallery. And I have to
22:13
say, this is a really blinged out ’83 Chevy, 24-inch dubs, or is it 24-inch dub-dubs or
22:19
just dubs? I always get that mixed up, I don’t know. So it’s kind of neat. They say submit
22:24
your site and we’ll pimp it out and stuff like that.
22:26
So this, this is a real site. There’s a real person, you know, Shawnee, Kansas who’s looking
22:30
at this. The problem is you’re not putting enough core attention on just the basic stuff
22:36
of building up original content. Original content can make a huge difference. People
22:40
don’t get in love with a site like this, right? There’s no loyalty. People don’t come back
22:45
to it.
22:46
Think about the things that make people come back to a site. It’s typically not a press
22:55
release that’s just thrown up on the Web. Okay. Next up is Kathy Toth, who is a real
23:04
estate agent in Ann Arbor, Michigan. Now, there’s some interesting stuff going on here.
23:10
This is, she has original content. In fact, quite a lot of original content.
23:14
But she’s also part of a sort of real estate network, Pro Step Marketing. And they basically
23:22
step out from the ordinary. We’ll make your real, realtor site step out and look different
23:27
than anybody else’s. The problem is, it doesn’t really look all that different. In fact, if
23:34
you look here and do a sample analysis it goes to marketsnapshot.info.
23:41
And you look here, oh, did you guys see yesterday Google announced the Google font API and Google
23:51
font director. Really, it’s, it’s a good idea to put text in actual text, not in images.
23:57
Because here’s the text, Ann Arbor real estate experts, and there’s no way for Google to
24:02
see it because it’s embedded in an image.
24:06
So we have joked about it, we have said, “Why don’t we crawl the entire Web and run OCR
24:12
on all images on the entire Web,” right? And be like, “That says Ann Arbor real estate
24:16
experts, so we’ll help Kathy Toth. We will add that text to the page. But we haven’t
24:22
done that yet. And the Web is pretty big. So I don’t expect us to do that any time soon.
24:27
So in the mean time, that’s the kind of thing that you can just put right on your page.
24:31
You don’t have to have it embedded in an image. There was also, this is a little bit strange.
24:35
If you click on blog, it goes to AnnArborTalks.com.
24:41
And I just want to drill this point home again. Okay, so here’s a listing of a real estate
24:45
site. This is supposedly a blog. “Ann Arbor foodies want to get fresh at the produce station.”
24:52
It turns out this content is not original. It appeared someone else, somewhere else first.
24:58
This one I love.
24:59
I don’t know if you guys can see it. It’s an application to marry my daughter [Audience
25:04
laughs] in Ann Arbor. Okay? And it starts out pretty simple, like boy scout rank and
25:09
badges, tattoos, earrings. It gets down to “in 50 words or less what does don’t touch
25:15
my daughter mean to you?” [Audience laughs]. “In 50 words or less what does abstinence
25:21
mean to you?”
25:21
[Audience laughs]
25:22
All right.
25:23
So I swear all this is truthful. Otherwise water torture, red hot poker and the Hillary
25:29
Clinton kiss torture. [Audience laughs]I kind of missed that until now. [Audience laughs]Okay,
25:34
so number one this is amusing. You want your blog to show your human side, but there’s
25:39
such a thing as too much information, right? [Audience laughs]If you happen to be in a
25:43
blue state, the Hillary Clinton kiss torture that might be a little offensive. Right?
25:48
So it’s, it’s a delicate sort of needle to thread. You want to show a little bit of your
25:53
human face, but you don’t want to be like, “I think Hillary Clinton sucks.” And then
25:56
you fall off the edge. Right? So ask yourself, “Is this the right place for my professional
26:02
blog?” Maybe you want to have a personal blog. Maybe you want to do this on Facebook, somewhere
26:05
a little more private, something like that.
26:07
Vanessa>>: I have a minor point that you, I don’t know if you noticed about the site.
26:12
Is she had said that she has a Web design firm that’s good at SEO.
26:15
Matt>>: Um-hum.
26:16
Vanessa>>: But I noticed that at the bottom of the page her Web design firm links to themselves
26:21
for
26:21
Matt>>: Yeah.
26:22
Vanessa>>: different times with keyword rich anchor text.
26:25
Matt>>: Yeah.
26:26
Vanessa>>: So, they perhaps are good at SEO for their own site.[laughs] But I mean, you
26:30
really want to watch for that, because you don’t want whoever does your website to use
26:35
your site as a link farm back to their site with a bunch of different sets of keywords.
26:39
Matt>>: Yeah.
26:40
Vanessa>>: And not that this is a link farm, but four links to them in the same little
26:44
block of text seems a little, a little bit suspicious.
26:47
Matt>>: Yeah. It’s a little bit overboard to say powered by Pro Step Marketing, Pro
26:51
Step Marketing, Real Estate Web design, Real Estate Marketing Services. What are you really
26:55
doing? You’re really giving your anchor text, your page rank, to the person who made your
27:00
site. And it should be your site.
27:02
And so to the extent that if some of this is a little bit cookie cutter, you have to
27:06
be a little careful about that. If they end up just making a ton of sites. And by the
27:09
way, a lot of these individual resources whenever you click through and do searches and stuff,
27:15
they tend to be other sites.
27:17
So that’s the sort of thing to be a little bit careful about. A lot of this is like mlsfinder.com.
27:24
So you want the value on your site. You don’t just want to be framed in someone else’s site,
27:28
if that makes sense.
27:29
Greg>>: So Matt, can I point out one thing that this person’s doing really well?
27:31
Matt>>: Yeah.
27:32
Greg>>: If you go to maps.google.com and search for Kelly Toth, or Kathy Toth, sorry, in Michigan.
27:37
Kathy is a very local business, basically a realtor, so she’s got a owner verified listing
27:43
in, in Google Maps, which gets her some extra points for certain kind of queries that show
27:48
up for people locally. And also gets a lot more information than, there’s actually some
27:52
good content there that isn’t even on the website, so-
27:55
Matt>>: Yeah.
27:55
Greg>>: -that’s a big plus.
27:56
Tiffany>>: I just did a blog post maybe a month ago about local business SEO, and I
27:59
talked a lot about ways you can optimize Google places. So if you do have a local business
28:03
that might be something to check out.
28:05
Matt>>: Yeah. So many people get focused on I have to be number one for Ann Arbor real
28:09
estate, right? They have a trophy for it, is they have one thing they want to rank for.
28:14
I want to rank number one for Android apps. I want to rank number one for Viagra online.
28:19
Whatever you want to rank for.
28:21
And the problem is people don’t type that in. They type in thousands of different phrases.
28:25
So instead of paying attention to the one trophy phrase that’s the most contested, the
28:29
most competitive, the hardest to rank for, look at what is in your server logs. Look
28:34
at what people are already typing. A lot of the times you might check those keywords in
28:38
your own page too. And if you put the phrases just once or twice more in a natural way,
28:42
you can move up to page one.
28:44
And the points that these guys are making, which is a very good point, is that it’s not
28:47
just the Web. You can make videos. You can make business listings. You can submit stuff
28:54
to, to Picasa Web and Flickr and all this sort of stuff. You can participate on Twitter
28:58
and Facebook, where a lot of traffic is these days.
29:01
So it’s not all about getting number one on a particular phrase. It’s about looking at
29:05
where all the people are online and trying to go to them. Does that make sense?
29:08
Vanessa>>: Hey Matt.
29:09
Matt>>: Yeah.
29:09
Vanessa>>: You’re saying you could check your server logs to see the stuff you may rank
29:13
on page two or three or four. But I feel like there’s a tool that shows you when you’re
29:17
ranking on page two
29:18
Matt>>: Yes.
29:18
Vanessa>>: or three
29:18
Matt>: Yes.
29:19
Vanessa>>: And it shows you the
29:19
Matt>>: Yes.
29:19
Vanessa>>: click through rates
29:20
Matt>>: Yes.
29:20
Vanessa>>: on the search results
29:21
>>Matt: Yes. Yes.
29:22
Vanessa>>: and I think, we might have mentioned it even earlier at Google Webmaster-
29:30
Matt>>: Yeah.
29:30
Vanessa>>: -Tools.
29:30
Matt>>: I don’t want to oversell it, but yes, you can find out the kinds of things that
29:32
you ranked for. Google Analytics
29:33
Vanessa>>: Well, I mean it’s
29:34
Matt>>: is also great for that.
29:35
Vanessa>>: It’s especially great though when you’re, when you’re ranking on like the third
29:37
page or the fourth page, because you probably would never know that. And you might not even
29:41
see that in your analytics. But it’s really interesting information I think to see those,
29:44
that, those reports that show you that stuff.
29:46
Matt>>: Yeah.
29:47
Vanessa>>: And that was launched well after I left so
29:51
Matt>>: Yep [laughs]. So, another person submitted the site called Forchan. I don’t know if anybody’s
29:57
been to that. [Audience laughs]The, the comment was, “How can I optimize this site which has
30:02
fresh content?” I hear Forchan does have fresh content [Audience laughs]. And keeps changing
30:06
frequently, also true. Or is it a moot point? [Audience laughs]
30:10
Dude, come on. You think we don’t know about Moot? Moot’s a cool guy. We’re not gonna look
30:14
at Forchan because I don’t want to get sued. So, moving on. [Audience laughs]Sheesh.
30:20
Okay. Okay, this one’s great, SEOpackages.net. So we have a search engine optimizer. So we’re
30:26
gonna give the secret to search engine optimization. Number one, get a good hosting plan [Audience
30:32
laughs]. Do not let your bandwidth be exceeded [Audience laughs].
30:36
I was all set to try to give constructive advice to this guy, right. And he’s just,
30:42
sorry I’m not alive on the Net anymore. So okay, we’ll move on. So make sure to have
30:47
good up time. Oh should we, okay do people want to do fun, evil, sort of spammy sites
30:53
or more constructive positive advice?
30:56
>>: Advice.
30:57
>>: More positive.
30:57
Matt>>: More constructive positive advice, okay. Good deal. And I’ll, I’ll check the
31:01
Wave. We’ll get to a few of these questions too. There’s not that many, there’s only five
31:05
questions on the Wave right now. So if people want to submit, just do Google/IO Sessions,
31:09
go to the session, click on the Wave, submit a question. And we’ll do, start a little questions
31:13
toward the end as well.
31:15
Okay, so here’s a question from AppBrain. It’s really two. One is they make extensive
31:22
use of the Google Web Toolkit, and does that hurt their search results? And number two,
31:26
how do you get Google to recognize their sort of breadcrumb structure? Because you want
31:34
that to show in the search results.
31:34
So this is actually a really good question Let’s take Shoot U!(LITE). AppBrain is a very
31:41
cool site. If you guys haven’t tried it, I recommend it. So AppBrain has 15,000 results
31:48
indexed. What does that mean?
31:49
That means GWT, the Google Web Toolkit, is not really hurting them. And in fact, if you
31:54
look at the sort of URLS that they generate, they’re perfectly natural, good looking URLs.
32:00
You can use a period as a separator, you can use a dash as a separator.
32:04
I would prefer a dash over an underscore, because whenever you have two terms like A_B,
32:11
Google tends to index those as one term. If you have A-B, we’ll index them as two different
32:16
terms. And most people type, tend to type A B, not A_B.
32:21
So I wouldn’t change your site if you’ve got something that already works for you. But
32:26
if you’re making a brand new site, I would use separators though like dashes or periods
32:29
or something like that.
32:31
So the URLs are actually pretty good. Here’s Shoot U!(LITE). GWT is not hurting you in
32:35
this case, as far as I can tell. Now there is a little bit of design advice for this
32:39
site. If I’m interested in this app, am I gonna be more interested in change logs or
32:46
am I gonna be interested in user reviews?
32:50
User reviews, obviously. So why are the change logs above the user reviews? There’s no good
32:56
reason for that, right? So just swap the order of those. Think about the layout a little
33:01
bit. This while interesting is not really all that useful to people. So I’d put that
33:06
more towards the bottom of the page.
33:07
But it is doing a good job. It’s having some normal text. It’s got images. So AppBrain
33:12
is doing a relatively good job of having all this sort of content, useful stuff, right
33:17
up front.
33:19
Related Android apps, critical. Why is related Android apps critical? How are people finding
33:26
this site? You’re probably searching for one specific Android app, right? You land on it
33:34
and you’re done, and you close the window and you go off and you start work.
33:37
Or you see related Android apps, and suddenly you’ve lost half an hour because you go, “Oh
33:45
wow, Space Light. I’ve never heard about that. Okay, Bazooka. Wait a second, Bazooka Rabbit
33:50
Demo.” And suddenly you’ve lost 40 minutes sort of surfing through all this kind of stuff.
33:55
YouTube gets an incredible amount of traffic from its related videos. It might be more
34:01
than from the homepage. So people come in on a specific video and then you know what?
34:07
If they had the time to watch a five minute video of a cute kitten, maybe they have time
34:10
to watch another two minute video of a dog on a skateboard. And then maybe they have
34:14
time to watch another seven minute video of something else. And before you know it, the
34:17
whole afternoon’s gone [Audience laughs].
34:20
Now you as the developer want that whole afternoon to be gone on your site, so show these related
34:24
contents. Show these related apps. It’s actually
34:27
Vanessa>>: Did you, did you look at their meta description tag? Because the meta description
34:33
tag, unlike the keywords tag that Matt was mentioning earlier, can be really valuable,
34:36
particularly in the search results. When someone’s skimming the search results to figure out
34:40
which one to click on.
34:41
And for this one I would think if you’re looking for a particular Android app and you’re looking
34:46
through the search results, you might use the meta description to really figure that
34:50
out.
34:50
And they’re just populating it based on the first part of the text from the page, which
34:54
is good and then it gives them something that’s unique for every page. But it causes everything
34:57
to be sort of cut off oddly, ’cause it only takes a certain number of characters.
35:02
So that meta description that shows up in the search result tends to be very awkward
35:06
for users because it just randomly cuts off in the middle of a sentence. So as a developer,
35:11
if there’s a way, if you’re going to automate that try to automate it in a way that’s a
35:15
little bit more
35:15
Matt>>: Yeah.
35:18
Vanessa>>: easy to read
35:19
Matt>>: Absolutely.
35:19
Vanessa>>: and it’s useable.
35:19
Matt>>: So what do you really want? You don’t want search rankings, you want traffic. And
35:23
you don’t really want traffic, you want conversions. So you really want interested users who are
35:27
kind of prequalified. You have already said this is what my site’s about, and they still
35:30
chose it.
35:32
So here’s AndroidLib for example. The snippet is Shoot U! was developed by Camel Games,
35:37
package name com.camelgamesshootu. That’s not that handy, right? Whereas go down to
35:43
AppBrain and they’re saying hand drawing style physics game. That’s pretty good. All you
35:49
need to do is shooting the little guy to hit the stars, simple, we’ll see who it cuts off
35:55
in the middle.
35:56
Putting a little bit of work into trying to craft the right meta description, and you
35:59
clearly have the text, because it’s on the main part of the page, can entice users to
36:03
click more often. It is really worth the time to try to get a good meta description, especially
36:08
if it’s automatically generated like this. And it’s not spamming it’s just, it’s relevant.
36:12
For each page there’s a meta, a different meta description.
36:14
If you don’t have a meta description, or you have the same meta description on every single
36:18
page, we’ll try to pick out the best part of the page to summarize the user’s query.
36:23
And we don’t always get it right. A bunch of Webmasters used to call them the ransom
36:27
note style snippets. So we do a pretty good job of highlighting where the words are on
36:31
the page. But if you give us a good meta description, we’d often prefer to show the good meta description.
36:36
Now the second part of the question from, from AppBrain was how do I get the breadcrumbs?
36:42
This is what they’re talking about. This is breadcrumbs. And I went ahead and I, I asked
36:46
the team that worked on this.
36:47
And the short answer is make sure that you have the same sort of markup as everybody
36:51
else. And then you have to be a little bit patient. Typically it might take a month or
36:56
more before a site gets processed and we realize that you have something that’s amenable to
37:00
bread crumbs and we’re showing breadcrumbs.
37:02
So that’s something to be aware of. They’re working on making it faster. They hope that
37:05
by about the end of this quarter they’ll be able to make that much, much faster. So, if
37:10
you can come up with something that’s a relatively clear structure then you might get a couple
37:15
extra links. And sometimes this attracts more click through than something like /app/comgames,
37:20
stuff like that.
37:23
Okay. Let’s move onto a new site. Okay, airportcarparks.co.uk. I’m just gonna be really kind of snippy real
37:32
quick. Because I think a few people like the sang froid and some people like the constructive
37:40
advice.
37:42
If you have good text, don’t hide it under a bushel. Check out this text. Oh man, oh
37:51
man, oh man, ohhhh. Is this written for users? No, it is not written for users. Oh, right.
38:00
Okay, so right here is where I can tell you’re scraping content. Right? Because you didn’t
38:05
escape Britain’s correctly.
38:07
Somebody typed Britain’s in Microsoft Word which used a non-standard apostrophe which
38:11
went up on a Web page which someone copied. It showed up here, and now it’s a question
38:14
mark character. I know it’s not the original content, because they didn’t put it up the
38:18
right way. And in fact, if you search for this phrase it appears on some other Web page.
38:22
So scrapers, there are lots of ways that you can spot them. And usually you can tell whether
38:26
something is inorganic. Do these comments look organic to you? I don’t know if you can
38:32
read them. I’ll read a few. F. Adams, R. Rushworth, D. Anderson, T. Quigley and G. Foyles. Do
38:38
most people sign their comments with G. Foyles? Usually they use either some weird handle
38:43
like hacker elite or their full name, right? Not D. Anderson. And it’s, it’s a little strange.
38:51
Airport, airparks for Gatwick Airport. Jet Parks for Manchester Airport. And did you
38:57
notice they use six stars instead of five? [Audience laughs]Right? You don’t understand,
39:01
five stars wasn’t enough to convey how great these sites are. You need six stars to get
39:06
across how, this one goes to 11. Okay, so don’t just reuse content. Don’t just make
39:12
up sort of things that look inorganic. Okay, back to constructive a little bit.
39:17
Vanessa>>: Although that is, okay I know that was a scraper site. But the thing with the
39:21
text scrolling at the bottom.
39:22
Matt>>: Yeah.
39:23
Vanessa>>: Now that I don’t work at Google anymore, people sometimes are a little more
39:25
honest with me
39:25
Matt>>Um-hum.
39:25
Vanessa>>: than they were when I worked there.
39:26
Matt>>: Um-hum.
39:26
Vanessa>>: And I’ll talk to people and I’ll ask them, “Why do you have a bunch of text
39:32
at the bottom of the page? Do you really think that this is useful for people?” And they
39:35
say to me, and they don’t mean it in a bad way at all. They go, “No, that’s for search
39:40
engines, ’cause I heard that search engines like a lot of text on the page.”
39:42
And people really think that this is a good strategy. And they’re not trying to spam necessarily.
39:46
They just think that’s the way to get enough content on the page for search engines to
39:53
like it.
39:53
So of course what I always go back and tell them is what search engines want is the same
39:56
thing that users want. And so that content has to be useful for the visitors to your
40:00
site for the search engines to value it as well. So
40:04
Matt>>: Absolutely. Absolutely. Okay, here’s a quick one, growinstyle.com. The question
40:11
is, they have unfriendly URLs, how much is that going to hurt their SEO? So the URL is
40:20
item.axpx item id=67.
40:21
The fact is, if everything else on your site is pretty good, don’t get that worried about
40:28
your URLs. If you’re making a brand new site, and you can make it have keywords in the URL
40:33
- not crazy stuff, but like three or four keywords like WordPress does go ahead and
40:38
do that. But don’t beat yourself up or like do an eight month project to completely change
40:43
your content management system if you can’t get exactly the URL that you want.
40:47
Search engines work with the Web as it is. And Google, Microsoft, Yahoo, Ask all the
40:53
big search engines try to cope with syntax errors, people that don’t have keywords spreckled
40:58
all over their page, all that sort of stuff.
41:00
So I wouldn’t, I wouldn’t worry about that at all. If you can put a URL in, put a keyword
41:04
in the URL that’s good. But you don’t have to go overboard and you don’t have to worry
41:08
about it if you can’t do it. It’s a relatively quick one.
41:16
Okay, jimdantona.com. This one’s interesting, because it’s a little bit savvy and a little
41:20
bit naïve. On one hand, Jim Dantona is fighting for Ventura County. On the other hand, does
41:29
anybody know where Ventura County is?
41:32
>>: [Inaudible]
41:32
Matt>>: Okay, a few people do. You’re probably from Southern California. As I understand
41:36
it, Ventura County is like near Bakersfield or something like that.
41:40
>>: [Inaudible]
41:40
Matt>>: What? What? What? What? Okay, hold on. [Audience laughs]Maps. Hold on, oh, oh,
41:45
oh, okay. The mere fact that we can disagree about this is interesting. Okay, so the area
41:50
code is 805. So if you do this query 805, area code Bakersfield. That’s why I was saying
41:57
Bakersfield. I apologize.
41:58
Matt>>: So, okay, so maybe, the mere fact that we can disagree about this means put
42:04
the address on the page. Right? Nowhere on here does it have the address. It has a phone
42:09
number. So that’s the sort of thing you need to have on your page. Because some, people
42:12
are going to type county clerk California, county clerk Santa Barbara, county clerk Bakersfield,
42:19
wherever you are.
42:19
Vanessa>>: And this happens a lot with restaurants in particular, where they only put the address
42:24
but they don’t put the city or the state. Because they just, of course I’m in Seattle.
42:28
But you’re not gonna be found when people do restaurant in Seattle.
42:31
Mark>>: Yep. Here, here’s one more trick. Now this is, this text is again not text.
42:38
If I click on this, check out the URL. It becomes default.htm. The easiest links you
42:45
can possibly get to your website are your own links.
42:49
Making sure that your internal links point to the same place that you want it is one
42:53
of the easiest things to do. If you shoot yourself in the foot by saying okay I have
42:59
default.htm, I have index.html, I have index.php, I have it without any of those. Suddenly your
43:03
page rank and your links and your anchor text can be divided four ways. And you might not
43:09
rank.
43:09
So there are simple ways to handle this. Just make sure that everything is consistent. You
43:14
usually don’t want to have extra stuff on the end. It just gets in the way of the mind
43:18
of your users. If you can get rid of it, there’s a tag called rel=”canonical”.
43:23
And if you just search for rel=”canonical”, it’s incredibly simple to set up. All you
43:30
do is you say in fact I’ll use our help page about it. I even made a video, which I don’t
43:35
want to play. All you do is you say where would you like this URL to point. For example,
43:43
my canonical might be jimdontana.com/, that’s it.
43:48
So even though you might have these different URLs out on the Web, if you can’t fix it yourself
43:52
use rel=”canonical” and you can sort of unite the page rank, the trust to the anchor text.
43:57
All that stuff into one place. And that can make a really big difference.
44:01
Tiffany>>: Just to add to that, so like Matt was saying they have the default, they have
44:08
index, multiple versions of the home page. They also have the dub-dub-dub version versus
44:16
non-dub-dub-dub.
44:16
Matt>>: Um-hum.
44:17
Tiffany>>: It’s a really common thing. You can just redirect one to the other.
44:21
Vanessa>>: So they’ve got eight versions of their page. [laughs]
44:21
Matt>>: Yeah.
44:21
Tiffany>>: All the combinations of dub-dub-dub and default.
44:21
Matt>>: Right. You, you don’t really want to be the Octomom with your URLs. You don’t
44:25
want to have eight different versions of your URLs out there. You want to have an only child.
44:29
All your page rank, all your anchor text should be pointing to one place.
44:32
Another thing is there are a lot of good things about this site. He’s got testimonials, he’s
44:38
got text. If you click on this it starts to play a really cool video of like, stuff’s
44:45
flying around and voting and all sorts of cool stuff.
44:48
I would argue this video would be a much better thing to show than this tired slide show.
44:56
Right? Because I just happened to click on this, and I watched the video all the way
45:00
through. I’m not gonna watch this slide show all the way through. So think about your resources
45:05
and your assets. And sometimes you want to match stuff up differently. Okay.
45:08
Vanessa>>: He did a good job on the title though.
45:11
Matt>>: Hmm?
45:12
Vanessa>>: In terms of
45:13
Matt>>: Yeah.
45:14
Vanessa>>: primary election county clerk recorder and his name, even though
45:17
Matt>>: Yeah.
45:17
Vanessa>>: it doesn’t have
45:18
Matt>>: Yeah. So check out the title. Excellent title. This is the sort of title that works
45:22
really fine. Vote June 8, 2010, right? He’s managed to get June and 2010 in, so if somebody
45:28
searched for election or June 8 or 2010 he might show up for that.
45:32
This is totally fine. None of this seems like keyword stuffing. It’s a little on the long
45:36
side as titles go, but he gets useful keywords in there and nothing in there is at all spammy.
45:42
So yeah, good point. Excellent title.
45:43
Okay, so we can do a couple things. We can start to go into a lightning round. We can
45:48
start to take some questions. Strong preference either way?
45:50
>>: Questions.
45:50
Matt>>: Questions, okay. I’m going to close these out like super fast. This guy also has
45:54
duplicate content troubles. You can build a website on Google sites. It is possible.
46:01
Discount plus size dresses. As soon as you click it’s a JavaScript link and it goes to
46:07
a completely different domain name. Why would I even bother?
46:10
Tiffany>>: It’s not even the same dress.
46:12
Matt>>: Yeah.
46:12
Tiffany>>: That’s impossible to buy the dress you like.
46:16
Matt>>: Yeah. Give me the plus, give me the two-in-one dress. Where is it? I can’t get
46:19
it from this site? So make sure that you actually have the stuff.
46:24
Nextsprocket.com is pretty cool. It’s a marketplace for open source tools. So if you want like
46:30
an open source tool you can pay $30, $50. Is Next Sprocket in the, in the room? Maybe
46:36
they’re shy. Their question was, how can we get more links?
46:40
The answer is come up with a cool idea. I think this is a cool idea. I might find a
46:44
couple Chrome extensions. So get the cool idea and then think about marketing it. Get
46:50
on Twitter, get on Facebook, submit it for a site review, that sort of stuff.
46:54
We’ll skip on that one. Oh yeah, we don’t need. Ah, we’ll talk to Sarah Science later.
47:03
Okay, let’s do some, oh, oh, okay.
47:05
One last one. There, there is a trend where some people think that they need a lot of
47:09
links. And so rather than develop the links out of merit or because your site is excellent,
47:13
they think, “I’ll just take the shortcut, I’ll just buy a bunch of links.”
47:16
That is really not a good idea. You tend to get links from sites like this. Syriaalaan.com.
47:23
You get,