Title: MARKETING & PR EXECUTIVE - Crowne Plaza Kuwait
Location: IMEA_MiddleEast-Kuwait-KU-Kuwait City
Job Number: KUW001330
Job Summary –
Implement public relations and marketing
initiatives directed by the Marketing Manager and the Director of Marketing and
PR Manager, and maintains good marketing and public relations in order to
maintain the prestigious image of the hotel.
Duties involve planning, directing, controlling, coordinating and participating
in all Public Relations activities aliened with intercontinental Hotels Group
policy and procedures. Promotes the desired work culture around the five
Winning Ways.
Essential Duties and Responsibilities –
(Key
Activities of the role)
·
Assist in
preparing of a public relations programme for the hotel based on its marketing
goals. Liaises with Marketing in targeting specific markets and developing the
public relations strategies to reach these markets
·
Assist in
updating and developing media contacts, plans press conferences and other press
activities. Acts as hotel’s liaison with media to promote good publicity and
counteract bad publicity.
·
Assist in
developing and organizes promotional activities, coordinates with departments
concerned; invites VIPs and media to promotional activities; prepares and
issues press releases
·
E
stablishes
sales leads from the study of magazines, newspapers and form personal contacts;
coordinates sales leads with Banqueting and Sales Departments
·
Disseminates
corporate press releases to appropriate local trade and consumer media
·
Establishes
a programme for sending promotional news to trade publications on a regular
basis releases covering special events, promotions, etc.
·
Handle
photography during events any function at the hotel and upload images
·
Support
human resources and training related designs and materials as assigned
·
Prepares
promotional press releases on personalities among guests and employees of the
hotel and on newsworthy events in the hotel
·
Provides information
to other departments on activities within and outside the hotel which may be
useful when dealing with guests
·
Accepts
clients and media complaints, requests, and inquiries and coordinates handling
with departments concerned
·
Coordinates
all activities with the Sales Manager
·
Maintains
good public relations by extending personalized service to VIPs. e.g. following
up on reservations for VIPs, assisting in greeting VIPs and groups upon their
arrival, sending welcome letter to VIP guests
·
Coordinates
guest lists and invitations for VIP receptions, luncheons, dinners, etc.
·
Maintains
clipping files pertaining to the hotel(s) based on daily perusal of the media
and provides same to General Manager, other departments, other hotels,
corporate public relations, as appropriate
·
Maintains
mailing list/contact file
·
Plans and
coordinates sponsorship activities
·
Develop
hotel gifts and giveaways
·
Builds
profile within local market place through attendance at various events and
local market place
Qualifications:
REQUIRED
QUALIFICATIONS:
Prefer candidate from an Arabic nationality who has excellent skills in speaking fluently, good command over reading and writing in English
& Arabic for Copy right purposes.
Required Skills –
·
Demonstrated
ability to interact with customers, employees and third parties that reflects
highly on the hotel, the brand and the Company.
·
Problem
solving, reasoning, self-motivated, organizational and training abilities.
·
Proficient
in the use of Microsoft Office
·
Good
writing skills
Qualifications –
·
Bachelor’s degree in Mass Communications or related
field.
Experience –
·
3 years of relevant experience or an equivalent
combination of education and work-related experience.
Job: Marketing