LOS ANGELES, CA—(Marketwired – July 22, 2015) – Jukin Media, the global leader in user–generated entertainment, has partnered with FremantleMedia North America's Tiny Riot! to form a joint venture to manage “The Pet Collective,” the ultimate destination for pet lovers on the web.
“The Pet Collective” is a daily source of cute, featuring funny, informative and heart–warming videos. Some of the most viewed from “The Pet Collective” include the homeless make–over of Charlie the shelter dog, found on the streets of Los Angeles, which has been viewed more than 13 million times and resulted in his adoption just two days later; and a wrinkly bulldog puppy howled his way into more than seven million homes.
Tiny Riot!, has grown “The Pet Collective” to more than 165 million lifetime views and one million fans across YouTube, Facebook and additional social media platforms. Looking to enhance this growth, TinyRiot! is partnering with Jukin Media, which discovers and acquires the world's most compelling user–generated videos. Jukin's library features both classic pet–centric viral videos, and recent hits like “Pups running for dinner, timelapse style,” which went viral in late June 2015 with more than 11 million views.
“Pet content is one of the highest viewed genres on the Internet,” said Gayle Gilman, EVP of Digital Content for FremantleMedia North America and General Manager of Tiny Riot!. “We believe we have found the perfect partner in Jukin to continue to build the brand, and connect with every pet lover online via 'The Pet Collective.'”
The pet industry remains a multi–billion dollar line of business and “The Pet Collective” offers a premiere opportunity to reach pet lovers through genre–specific programming and entertainment. With this new partnership, the channel will continue to allow for numerous advertising and branded content options.
“We are incredibly excited to partner with Tiny Riot! and expand Jukin's portfolio of brands to include 'The Pet Collective,'” said Jukin's Chief Growth Officer Cameron Saless. “We are confident we can leverage our multi–platform approach to growing brands like FailArmy to help take 'The Pet Collective' to the next level.”
While “The Pet Collective” is currently distributed primarily on YouTube and Facebook, the joint venture will allow for exploration of new distribution options, including OTT platforms and linear TV.
Jukin Media is a global entertainment company powered by user–generated video content. Jukin receives more than one billion monthly views across platforms, and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos. Jukin is the producer of “World's Funniest” on FOX, and is owner/operator of the global comedy powerhouse FailArmy, which has spawned an international TV series and claims more than 12 million fans worldwide. Additionally, Jukin provides a wide range of enterprise solutions that allow premium brands, publishers, and media networks, to commercially utilize user–generated video content. For more information, visit http://jukinmedia.com.
About Tiny Riot!
Tiny Riot! is FremantleMedia North America's (FMNA) original digital content studio focused on developing and producing unique content for its own channels, including BUZZR, and through joint ventures and strategic partnerships such as The Pet Collective (Jukin Media), Munchies online food channel (VICE Media), and its content deals with StyleHaul and BroadbandTV. The studio also develops and produces digital content around FMNA's TV properties, and provides ad sales, audience development and distribution strategies across all of its platforms.
About FremantleMedia North America:
FremantleMedia North America (FMNA) is the U.S. arm of global media giant FremantleMedia, which includes a distribution arm, FremantleMedia International, a digital and branded entertainment division and a kids & family entertainment business. As one of the world's largest and most successful creators, producers and distributors of TV brands in the world, FremantleMedia's comprehensive global network has operations in 28 countries, creating over 10,000 hours of programming a year, rolling out more than 45 formats and managing over 350 individual titles. The company also distributes more than 20,000 hours of content in over 200 territories. FMNA and its portfolio of companies, including Original Productions and 495 Productions, produce entertaining and innovative scripted and alternative programs for network, cable, syndicated and online platforms. Their slate includes a diverse range of both critically–acclaimed and award–winning successes including American Idol (FOX), America's Got Talent (NBC), Family Feud (SYN), Let's Make A Deal (CBS), The Price Is Right (CBS), The Great Christmas Light Fight (ABC), Deadliest Catch (Discovery), Married to Medicine (Bravo), Party Down South (CMT), Ice Road Truckers (HISTORY), Storage Wars (A&E), Celebrity Family Feud (ABC), Celebrity Name Game (SYN), American Gods (STARZ) , among others.