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Creating compelling story driven video content is something that most brands struggle with. A common explanation is that their product is simply too “boring” for video. But proving that even the most “plain” product categories can deliver entertaining...

The McLaren Honda Formula 1 Team have finally confirmed their much-anticipated move to BP/Castrol for fuel and lubricants, in 2017. ExxonMobil, who had been the Woking based squads supplier for the past 21 years, were lured away by Red Bull Racing this...

News of Fast and the Furious actor Paul Walker’s death spread quickly last week, shocking fans of the franchise and causing many to reflect on the automotive enthusiast’s generosity and humility. It also brought some unexpected attention...

Honda At 2014 Geneva Motorshow – Mar 04, 2014– Geneva, Switzerland (Techreleased) – Honda today reveals its 2014 Geneva Motor Show line-up, including the worldwide debut of the Civic Type R Concept model, the European debut of the Fuel...

Following on from the first piece in this three-part series, in this second entry, Singapore Managing Director Don Anderson examines the impact of Oculus Rift and other virtual reality devices, and how they are poised to launch a new revolution in branded...