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On the morning of Thursday, July 12, 2012, Yahoo’s interim CEO, Ross Levinsohn, still believed he was going to be named permanent CEO of the company. He had just one meeting to go. That meeting was a board meeting to be held that day in a large...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

We’re back with another edition of the Indie Spotlight, highlighting recent independent horror news sent our way. Today’s feature includes a call for entries for Scream Factory’s 2013 Mini-Movie Massacre, a trailer for Alice D with...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media - today we’re going to talk about ‘repurposing&rsquo...