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“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner...

Social media has redefined communication since emerging as a distinct facet of the online environment at the turn of the century. Helping people share moods, milestones, and missives remotely, early networks such as Friendster and MySpace gave way to...

“America looks like a very different place, even if Trump loses but gets 45 percent of the vote.” On a recent episode of Recode Media with Peter Kafka, Slate Group chairman Jacob Weisberg explained why he believes Republican presidential nominee Donald...

Why Social Advertising? With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive...

With only a few months left in 2016, the Vivial digital marketing team has been looking ahead to 2017. Keep reading for our top marketing trend predictions that will shape 2017. Is your marketing strategy ready for 2017 (the year of the rooster)? Keep...