Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers. ~ Charles W. Eliot

Unlike big business owners, small business owners have the burden of taking care of every single aspect of their organization from recruitment to marketing, finance to accounts, managing employees to managing vendors, etc. We will discuss on managing all these aspects in this website. But here we focused only on books that can help you gain marketing knowledge and skills – you don’t need to have a marketing degree. Here are the top 10 books on marketing.

Book # 1: The New Rules of Marketing & PR – David Meerman Scott

“The New Rules of Marketing & PR” authored by David Meerman Scott has sold more than 300,000 copies in 25 languages. In this book, David provides fresh examples of success from various industries and businesses across the world. He highlighted the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, it is a guide that offers actionable strategies and insider tips that can be implemented immediately.

Amazon Price –

Paperback – $16.55

Kindle – $6.78

Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition – Andy Sernovitz

In this book, Andy Sernovitz helps businesses understand the real purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work. Because word of mouth works well with this environment as people share information quickly and easily.

Amazon Price -

Paperback – $11.42

Kindle – $6.53

Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson

This book describes strategies for Internet marketing, tips on using technology like pod-casting and automated marketing, programs for targeting prospect, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc.

Amazon Price -

Paperback – $11.17

Book # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch

John Jantsch is a renowned small business marketing guru. In this book, he combined all the proven tools and tactics together in a step-by-step marketing system. This road map helps the small business owners in knowing what exactly they need to do to market and to grow their business.

Amazon Price -

Paperback – $12.05

Kindle – $7.77

Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland

This book provides complete road-map for building, marketing and promoting the business by utilizing the new techniques. Smarter, Faster, Cheaper will save your time and money of your business.

Amazon Price -

Hardcover – $17.04

Kindle – $16.19

Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition – Patrick Schwerdtfeger

This book provides effective strategies and tactics – complete tool kit to utilize maximum resources, to establish online credibility and how to crush competition. If you apply these strategies, you can get quick results for your business.

Amazon Price -

Hardcover – $15.22

Kindle – $12.12

Book # 7: Ultimate Small Business Marketing Guide – James Stephenson

This book is an essential reference guide for every business owner. In this book, James Stephenson has packed 1500 great marketing ideas that guarantees to boost your sales revenue, profits and customer loyalty and also to stay ahead of your competitors.

Amazon Price -

Kindle – $11.42

Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth – Stephanie Diamond

Previously marketing against big businesses was tough for small businesses, but now it is a level playing field. Web marketing shows how to take advantage of marketing opportunities and win new customers. This book focuses you to think in different ways about marketing issues with a detailed road-map to put them into action. The main content of the book comprises checklists – niche, brand, story, search, content, social media tactics, traditional tactics and results. Once you have finished reading this book, you are ready to implement web marketing strategies.

Amazon Price -

Paperback – $18.36

Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

This book is a key to unlock the door to new opportunities. It tells about how to build brand popularity by engaging customers in social networking sites like Facebook, Twitter and other social media platforms.

Amazon Price -

Hardcover – $18.80

Kindle – $10.69

Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

This book is like a guide which provides 500 social media marketing tips covering all the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you on how to build brand in social media networks, how to attract and engage your customers and to increase sales.

Amazon Price -

Hardcover – $9.10

Kindle – $3.78

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