The Problem In Linkedin Networking That We All Face
Being on Linkedin, there are tons of groups and thousands of people in each industry that you wish you didn’t need to spend so much time trying to figure out how engaged they are as networkers.
Linkedin groups give you a little indication if a group is active or not, but as a networker reviewing other people’s profiles, you really cannot tell right away and you may spend time communicating with other professionals who are not the least bit interested in Linkedin networking (even if they are fellow employees or co-workers).
I have developed an idea in this particular post and I do not know exactly how far that my idea will go, but hopefully it strikes some interest in my fellow networkers who are looking to introduce a new tool to Linkedin.
*The Linkedin Engagement Factor!
It’s called the Linkedin Engagement Factor Indicator. (*So if you are interested, make sure that you like this post, share your ideas through comments and pass it along throughout your own Linkedin network.)
Basically what the Linkedin Engagement Factor would entail is an indicator on each profile that lets fellow networkers know how active a particular member is in their own network.
One major benefit that I can see right off the bat is that this “Engagement Factor Indicator” tool could work particularly well for job seekers looking for recruiters who are active on Linkedin or vice versa. This will save job recruiters some major time by only reaching out to job candidates who are serious about locating new career opportunities.
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How The Engagement Indicator Might Gather Data
Data should be gathered from Linkedin groups, updates and any other high quality conversations or discussions that professionals are carrying on in the Linkedin platform.
There should be an algorithm developed by the Linkedin engineers that detect your activities on Linkedin and “account” your engagement as a factor in the quality of your networking.
The indicator could maybe be a ticker or a bar that goes from “good to bad”… something to that effect which quickly provides an indicator for other users. Maybe even from high-to-low indicating your engagement compared to others within your network (not entirely throughout Linkedin).
However this information is gathered, it will be based off of the engagement of the end-user and give other users an indication of how active that they are on Linkedin.
Official Linkedin Blog
“You’re about to get better at using LinkedIn, and you might not even realize it. Last year, I had an idea for a site touring platform that would guide someone through an interaction, including complex interactions spanning multiple pages. In other words, we wanted to create a personal guide to help you get more out of LinkedIn. I teamed up with Hacker In Residence Matthew Shoup and UX Designer Jessica Clark to create a prototype during one of our company Hackdays.”
What The Engagement Factor Might Effect
This Engagement Factor might affect your search ranking on Linkedin rather than keywords or how many people who you have in your network. It may also affect how many people who you may connect to, how many messages that you can send out, connection invites or if you can start groups or not.
If other people are more active than you within your same industry, don’t you feel that it is only fair that they come up in the Linkedin search rankings higher than you? Let’s look at it from a different perspective… if you are busting your hump on Linkedin creating content, participating in groups and encouraging discussions in other networker’s updates, don’t you think that it’s only fair that you should rank higher in your industry?
*The Other Benefits That This New Tool May Have
Yeah, some Linkedin networkers may come up higher in the search rankings due to their vast network, their many of recommendations but never really engage at all and still come up at the top of the search list because they have keyword stuffed their profiles.
I’m not trying to make this a Linkedin “search engine issue”, I’m trying to make it an “engagement issue”. Simply put, I believe that there should be some type of engagement indicator to show other networkers how active you are as a Linkedin user.
The creation of a Linkedin Engagement Factor Indicator will overall boost the production, save end-users time when networking, help job seekers or recruiters find exactly who they are looking for and improve the overall Linkedin experience.
Would you like to have an indicator next to your fellow networker’s profiles in the search that indicates how active they are on Linkedin? What do you think about the proposal?
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