For Dan Barber, the celebrated chef of the New York City restaurant Blue Hill, each course of a meal is an opportunity to tell a story. One of these stories is about a pepper — an aromatic, orange habanero without any heat. Diners are served their heatless habaneros lightly flavored with salt and pepper. They take a bite, then wait for the feeling of a burning mouth or watering eyes that never comes. "When [our diners] question things they know to be absolute — habanero equals intense heat — it gets them to think about eating in a different way," says Barber. "It's very important to jujitsu expectations. You end up being more conscious of what you're eating." Blue Hill is the biggest buyer of these peppers, also known as "Habanadas," which are sold through distributor Baldor Foods. The story Barber hopes to tell with these chiles is that all foods — from apples to yams — were created through a series of conscious decisions. Some plants thrive because of their disease-resistance,