2016-02-10

Province: Australian Capital Territory
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Canberra ACThttp://www.zipster.com.au/jr/c47c371fbde87ce0Accenture

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Global Recruitment Marketing – APAC Digital Marketing Lead

Job Location: Location Negotiable

Job Number: 00361368 00361368_en

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- Job description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functionsunderpinned by the worlds largest delivery networkAccenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

Job Summary:

This role requires a digital and technology-savvy marketer and innovator who leverages a deep understanding of technology as well as integrated marketing principles to create a powerful and differentiated experience across all digital channels web, social, search, e-mail and mobile — driving awareness, image, engagement, relevance and consideration with recruit audiences.

The Digital Recruitment Marketing Lead, helps enable marketers in their deployed-to organization to better plan, execute and evaluate their digital Recruitment Marketing programs. This includes optimizing their application of digital channels over time, and working in in compliance with Accentures IT investment policies and technology strategies supporting our Digital Marketing capability. This role also works closely with the Global Corporate Digital Marketing, global Talent Acquisition and CIO (internal technology) teams as well as external vendors to implement best practices, and design and execute global campaigns.

Key Responsibilities:

Working in hand with local teams, provide strategic oversight and ongoing counsel for digital Recruitment Marketing initiatives across Accentures APAC region, which includes Australia, ASEAN, China, India, Japan and Philippines. Review digital programs to ensure they meet brand, quality and campaign guidelines and best practices.

Also serve as main point of contact on the Global Recruitment Marketing team for guidance and support for digital initiatives aimed at target hire candidates for Accenture Operations and Consulting businesses.

Remain abreast of changes in marketing, technology, digital/social channels and target audience behavior to effectively inform digital strategies.

Ensure digital marketing channels, including landing pages, social media, search, mobile, e-mail marketing and other emerging communication channels, are utilized effectively to attract targeted candidates/audiences.

Serve as the lead for identifying and delivering global-level mobile initiatives aimed at recruit audiences.

Support the development and management of innovative digital marketing initiatives to support Accenture brand, employer image, career model and recruiting goals. Build and equip geographies with strategic framework, templates, content and tools to enable cost-effective and operationally-efficient use of digital marketing at the local level.

Relationships:

Reports to: Senior Manager, Global Recruitment Marketing- Digital Marketing

External Relationships: Vendors, suppliers, agencies

+ Basic qualifications

Education: Bachelors degree, university degree or equivalent, advanced degree preferred

Work Experience: Minimum 8+ years of marketing and/or communications experience including 5 years of digital marketing experience. 2+ years of Recruitment Marketing experience preferred.

Work Requirements: Minimal travel

Knowledge and Skill Requirements:

Broad overall business acumen and knowledge of Accentures areas of business and overall business strategy.

Broad and deep understanding and skills in strategic marketing and communications, especially in digital marketing including e-mail, social, search, mobile and website channels.

Deep understanding of and ability to apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills.

Global perspective and understanding of business marketplace.

Strong program management and leadership skills.

Ability to manage multiple projects under tight deadlines.

Passion for executing deliverables and programs that are of the highest quality possible, fully support Accentures business strategy and exceed leadership expectations.

Ability to develop and apply creative and ingenious solutions to complex issues.

Excellent oral and written communications skills and presentation skills.

Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and across Accenture.

Accenture is committed to creating a diverse and inclusive workplace. All suitably qualified applicants will receive equal and fair consideration for employment.

At Accenture, our vision is to create a supportive culture that balances the flexibility needs of the business and our people, enabling us to maximise overall performance.

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2016-02-03 00:00:00 Global Recruitment Marketing – APAC Digital Marketing Lead

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