2016-05-29

Province: Madhya Pradesh
Description:

– E- Commerce Manager

Experience: 1 – 4 Years

Salary Range – 3 – 4.2 LPA (No Bar for Good Candidate)

Key
Areas:

Social media marketing: developing a distinct online presence by attracting
high numbers of internet followers through
social media channels such as Facebook, Twitter, YouTube and Instagram.

Search engine optimization (SEO): developing strategies
to increase number of visitors to a website by getting high-ranking placements
in search results.

Pay per click (PPC) campaigns:
sponsored online advertising paid for by the business to appear alongside non-
paid search results.

Mobile marketing: includes
app-based, in-game, location-based and SMS marketing.

Affiliate marketing: where a business allows other businesses (affiliates)
to sell products on their website. The affiliate is paid commission for each
customer brought to the website by their own marketing
strategies.

Digital marketers may work across several areas or specialize in a few
depending on the requirements of the organization.

Job
Responsibilities:

Digital marketers contribute to and develop digital marketing projects and
campaigns. Tasks typically involve:

Collaborate
with B2C and B2B ecommerce marketplaces like Amazon, EBay, FlipKart, Etsy,
Paytm, Shopclues, eBay, Amazon, Craigslist, Sears, Snapdeal
for product listing, sales and promotion.

Creating and uploading Products – Product Listing

Guide the team towards activities
like SEO & SEM, Mailer Campaigns, Affiliate marketing and strategic alliances
to improve conversion rates.

Writing and dispatching
email marketing campaigns;

Providing accurate reports and analysis to clients and company management to
demonstrate effective
return on investment (ROI);

Researching new online media opportunities that may benefit the business
including mobile, social
media, development of blogs and forums;

Communicating with clients, affiliate networks and affiliate partners;

Conducting
key word research and web statistics reporting;

Contributing to social media engagement and brand awareness campaigns;

Using
web analytics software to monitor performance of client websites and make
recommendations for improvement;

Contributing to company
and industry blogs and managing e-communications;

Assisting with paid media including liaising with digital advertising
agencies;

Developing
and integrating content marketing strategies;

Keeping up to date with current digital trends;

Managing the contact database
and assisting with lead generation activities;

Negotiating with media suppliers to achieve the best price for clients.

Overall
manage all the functions which include: Marketing, Strategic Alliances
Business Development, Operations.

Secure proper fulfillment
of ecommerce orders and returns.

Work collaboratively packaging, logistics, order management, accounting teams.

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