NOWBOAT FUNDING CAMPAIGN
PRESS RELEASE
How We Work
Who We Are
nowboat.com is a digital start-up that will change seafaring, or has changed it already. It changes the way travellers look for sea adventures related to any fun activity, weather it’s yoga or kite or SUP. It also changes the way they book it and the way brokers and boat owners provide their services.
On top of all that we plan to work on the local impact of the business by reinvesting part of our earnings in supporting enviromental and bio-diversity protection of the oceans, right where your vacation is happening. All of the above is easy, fun and intuitive (for travellers and for small business owners).
It is a business of the future, modern, transparent and virtuous.
As for us individuals, is takes a while to describe who we are… and honestly, before the beginning of this journey most of us didn’t know each other.
Born form the dreams, creative processes and practices developed in GAADesign™ Farm (where everything has begun late in 2014), what you see today is the result and the sum of the efforts end enthusiasm of many, each one of us responsibly mastering our own professional territory.
– Giovanni Alessi Anghini, as the founder and creative director of both, nowboat™ and GAADesign™ Farm has worked orchestrating the amazing talents that joined the path, setting the vision, the strategy, the priorities and the DNA of the whole project.
– Giulia Lina Callegari, through her long time experience in Media, Fashion, Luxury and Advertising, has built and supported the discussions on the strategies, and created the healthy practice that is running today within the project.
– Stefano Sarazzi and Fabio Guida, representing Warning-Studio Comunicazione, have managed from Italy all the product-related activities, designing the user experience and functionality main structure of the platform, coordinating the engineering and technical processes, addressing the mission and vision of the whole project.
– Giobi Fasoli, as the core engineer of nowboat, mastered all product needs and requests, building what today magically runs behind what you see on your screens.
– Sam Wong Hok Pan, as member of GAADesign™ team and coordinator of its internal “design routine”, has managed the complexity of the development of this extra-ordinary project within the ordinary activities of GAADesign™ Farm.
– Veronica Haglung, as a Swedish graphic designer expert based in Colombia, has supported the team not only with the refining and detailing of the design work, but translating the DNA of the project through it own icon and logo.
– Teresa Lo, while member of the GAADesign™ team in Hong Kong, has created the infrastructure of the management processes of the never-ending work related to this new venture.
– Henry Gaunt, through his Sydney based firm, translated the key messages and experiences of nowboat through video.
– Jeffrey Brown crafted with his team at themediacocktail.com, the graphic visualisation of the overall platform concept: why it exists and how it works.
nowboat is the sum of all our expertise and passions, and is the way to support everyone that is dreaming about an adventure of a lifetime, to find their path and courage.
What We Need
We have been working on nowboat for the past 9 months, building the most complete and advanced platform for seafaring professionals (and their management needs) and travelers (with their deep desire of adventure and exploration).
The result of our efforts is now ready to be revealed: our beta-version.
We will invest in the coming months, on 3 main business areas:
The Product, as the core pillar of our work, building and developing the most incredible experience and management tools for both of our partners: Captains &Travelers.
The BtoBtoC (business to business to consumer) communication strategies, sharing our work and tools with the most incredible seafaring operators on earth, to build a wider and exciting adventures offer and to bring to the attention of those who dream and seek for adventures, new incredible places and feelings to be discovered.
The Environment and Bio-Diversity protection project. (Re-Localization of the impact of consumption) We will dedicate 5% of the investments to protect the oceans and bio-diversity. We will implement all necessary tools to geo-localise “ocean protection projects” that allow travelers to choose where they prefer nowboat to invest the “Social and Environmental Responsibility Budget” within the area of their booking. This in order to protect the oceans while exploring and minimalise the impact of the whole industry.
What You Get
We can not offer physical products, that is not our industry.
But yes, we created giveaways, extra services and super discount coupons to make sure your next sea adventure is the one of a lifetime, even if you are the operator who is organising it.
There are no words we can use to describe what your help will mean for all the team, for all our efforts and passion.
Most importantly, what your support will represent for each one of us is the opportunity to keep on working on this amazing journey: building the healthiest, most transparent, complete and advanced market ecosystem for sea lovers.
Thank you for your support!
the nowboat™ team
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