Search engine optimization (SEO) is the internet marketing discipline that aims to increase your website or other online presence (such as a blog or social media page) and visibility within search engine results pages, such as Google and Bing. For example, if you’re a florist in Houston, your customers and potential customers are probably googling “Houston florist” or “flower delivery Houston” which means your site needs to display preferably in the first three Google search results. Studies show that people almost never go beyond the first page of search results and rarely look beyond the first few. So, it’s important to do whatever you can to get ranked not only on the first page, but within the top three results when possible.
SEO is your ticket for targeted search traffic that’s made up of buyers who are looking for products, events or services you’re offering. Every business, regardless of where you stand, is interested in growing and upping customer leads; your website is the perfect conductor for this. Schema data can optimize your SEO, which in turn can cause an increase in targeted search traffic, which results in more customer leads. But what is Schema data anyway?
Know your tech speak
Simply put, Schema is a type of data markup structure that all the big search engines have been trying to weave into their algorithms ever sine 2011. If you include Schema markup within your site’s coding, you’re automatically improving your SEO. This happens by generating “rich snippets” which help search engines index your content and get found in search results pages. It also improves your visibility in niche search results (such as Video, Image, etc.) and improves your click through rate (CTR) within search results by adding visual elements to the result.