There are billions mediocre bloggers out there writing on whatever topics you can ever imagine. Now, you want to start a blog that stands out of the mass you hope your voice is heard among the many sea of voices.
benefits of niche blogging Why I opted for Niche Blogging? Benefits
A few days ago, Nikhil published a blog post on choosing a profitable niche in blogging (make sure you read this post after reading and realizing the benefits of niche blogging by reading this post). But today I’m highlighting some of the major benefits of niche blogging over general blogging.
Keep reading…
Let us come to niche blogging, niche blogging is nothing but blogging about a specific topic. For example, this blog (UBT) is a niche blog on Blogging. It can or should only deal with blogging, but not with health or others. Here are the few reasons why you should choose niche blogging over general blogging:
People recognize you as an expert in your niche
When you blog about a topic regularly and you’re determined to succeed in it, this helps to move you from an amateur blogger to expert status quickly. Focusing on only one topic makes your blog post more insightful and unique.
In other words, mastering one thing will help you move up the mountain easily and quickly. Stand out of the mass.
Loyal readers
Suppose you can take an example that you have a general blog covering all the topics on A-Z. Suppose a blogger like me visited your general blog, read an article on blogging, and liked it. The next time I visited your blog in hopes of finding something related to blogging. Gosh! I found health articles! I think, “This guy is not an expert in any niche he just writes blog posts without proper research”.
In this case, I will not visit your blog once again icon sad Why I opted for Niche Blogging? Benefits as I can’t find professionally insightful blog posts useful for me.
Having a niche blog helps in getting loyal readers, even a fellow blogger in your niche checks for new blog posts regularly, as I do with UBT icon wink Why I opted for Niche Blogging? Benefits
Readers, who like your niche, will definitely be the loyal readers, and thus they increment returning visitors count.
Building a community will be easy
Think of building a general community, what the heck? Completely filled with spam. If you have a niche blog and is an expert in the particular topic. You can create a niche community, call upon your readers and engage with them. Add people subscribed to your blog to the community.
As having blog’s pages in Facebook and Google Plus helps SEO of your blog, having community of your blog will be helpful for rankings.
Google loves it
When you have a niche blog. Google considers that you are master in your niche, but not in the case of general blog. Even you know one person cannot be a master of all. For this reason, Google loves niche sites and considers them as trustworthy to place in SERPs.
It usually ranks niche blogs higher in SERPs and thus increase click through rate of blog posts. More and more clicks on your blog in SERPs lead to increased traffic and loyal visitors.
By looking at About.com or other sites, you may think otherwise. However, remember that although About.com is a general site, it has separate subdomains for every niche, which is treated as separate sites by Google. It is also a professional multi-authored blog.
Better Targeted Ads
Ad networks display Ads related to blogging in blogging blogs, and thus increase click through rate. Increase in click through rate increases your earnings. If you have a general blog instead, it is less likely to display targeted Ads, as the blog has no particular topic. Thus, it reduces click through rate and decreases your earnings.
Do not think it does not happen in the case of AdSense and other affiliates.
If you recommend HostGator hosting as a blogger related to blogging, readers would get it. But if you are a general blogger and recommend HostGator hosting, why do they believe in you? They believe in you and earn income for you only if you are an expert in your niche.
Final words
I too had a tech blog, but even after 2 years, a single post didn’t show up in first page of SERPs for popular keywords. Because at that time I am not a niche blogger, I was a Jack of all trades, Master of None.
Now when I started niche blogging, Google is showing some favor to me. Notice the difference. Therefore, I recommend all readers to opt for niche blogging instead of general blogging as it has benefits.