Fans of the Cartoon Queen Will Find All Things Boop at
The Official Betty Boop Shop Powered by Amazon.com
New eCommerce Experience is Exciting Facet of Newly Relaunched Website
NEW YORK – Betty Boop shopaholics will now have a new outlet for their passion for all things Boop. The new Official Betty Boop Shop lives right inside BettyBoop.com, the newly relaunched Official Web site for the popular character.
Since her screen debut during the Golden Age of Animation, the beloved Betty Boop character has headlined films and has adorned a wide range of consumer products and merchandise.
“We are delighted to announce the opening of the new Betty Boop store through a new arrangement with Amazon,” said Ita Golzman, Vice President, North American Licensing for King Features Syndicate. The New York-based company works closely with Fleischer Studios as the worldwide exclusive licensing agent for Betty Boop. “After researching potential partners for this venture, King Features decided to work through Amazon because of its unparalleled excellence in delivering a superior ecommerce experience and high standards for customer service. Betty’s fans are already familiar with Amazon’s interface for shoppers and the trust factor that we wanted for them in shopping at the Official Betty Boop Shop is clearly there. Betty’s fans deserve the very best and we are confident that the Shop will quickly become the premier online shopping channel for Betty Boop fans.”
The Official Betty Boop Shop features a selection of thousands of licensed products, including everything from apparel and accessories to housewares and kitchen products, automotive accessories to stationery and collectibles. In addition to the broad array of Betty Boop products, the Shop offers fans an opportunity to purchase a variety of items featuring Baby Boop, the infant version of the popular character.
The newly relaunched Betty Boop website is fully optimized for the multiple platforms and devices that fans have come to live by. In addition to the exciting eCommerce partnership with Amazon, BettyBoop.com offers fans a curated look at the latest Betty Boop products; Betty Boop’s Blog; real-time links to her social media channels, including Twitter, Facebook, Instagram, and Pinterest; contests and giveaways; and the link to sign up for the Official Betty Boop Newsletter emailed each month. A link to the Fleischer Studios website provides additional information for fans fascinated with Betty’s rich history.
About Betty Boop and Fleischer Studios
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series.
As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with nearly 200 licensees in the United States and nearly twice as many internationally that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com.
About King Features Syndicate
King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines Hearst Corporation’s cable network partnerships, TV programming activities, newspaper syndication and merchandise licensing operations. King Features is the world’s premier distributor of syndicated features to newspapers, magazines, web portals, mobile outlets and news organizations worldwide. It is one of the largest and most experienced organizations in merchandise licensing and entertainment. In addition to Betty Boop, it represents some of the most recognizable global brands, including Popeye the Sailor Man, Flash Gordon, The Phantom and Hägar the Horrible. For more information, please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures.
King Features Media Contacts
Claudia Smith
212-969-7542 ● cmsmith@hearst.com
Rose Croke212-969-7594 ● rmcroke@hearst.com