Category : Sales & Marketing
Location/City : GA – Conyers
Id : 31301
We’re searching for a Marketing Automation Program Manager. This role is a critical component of the overall demand generation team’s success. To make it in this gig, strong digital marketing acumen, an excellent sense of teamwork and a passion for cutting-edge marketing campaign strategy and execution are a must. You will be responsible for the administration of the company’s marketing automation platform, as well as the day-to-day tactical execution.
Think you fit the bill?
5 Things You Can’t Google About This Gig
Why you’re right for this role: You have so many years of digital marketing experience that you come up with engagement strategies in your sleep.
Don’t apply if you can’t: Keep up with the grind and work well on a team.
The company: Redefines how people live, work and play by driving the lighting industry’s transformation to smart lighting.
It’s not all puppies and rainbows: You’ve been in marketing long enough to know you’ll have your good days and your bad, but you’ve got a can-do attitude to see you through.
How to get voted off the island: Tracking marketing campaigns is pretty important to us. We’ll high five you for your hard work, but we also need the numbers to back it up.
Because legal said we had to include bullet points to call this a job description
Job Duties & Responsibilities
Define, create, and execute integrated marketing campaigns to support lead generation objectives (Social, E-mail, SEM, SEO)
Build and test marketing automation program workflows to achieve the goals of the campaign
Develop strategies for company websites to drive traffic, increase visitor engagement and create points of conversion
Execute ongoing project management of the execution of the marketing automation campaigns and programs
Communicate effectively with business users on the status of enhancements, projects, and open production support tickets
Support efforts for continuous process improvement to maximize the alignment between demand generation functional areas and other internal stakeholders
Facilitate training for marketing automation users globally to ensure best practice
Develop, maintain and document processes, provide quick reference tools
Maintain administrative matrix documentation showing all of our campaigns, when they run, expected vs. actual results, and so on
Measure and report performance of digital marketing campaigns, and assess performance against goals (ROI and KPI’s)
Skills & Qualifications
7-10 years of digital marketing experience that includes hands-on website management, and use of in-bound marketing and paid media strategies. (Marketing in a B2B technology field is preferred)
Experience running A/B split and multivariate testing for emails, landing pages and CTAs
Detailed experience with the marketing automation tools, preferably Marketo & Hubspot, in an environment where the tool and processes are integrated with Salesforce .com
Experience working on teams to drive integrated, multi-media campaigns, including digital and traditional media and marketing activities
BA in marketing, communications, business or other related field or equivalent work experience
Strong knowledge of Salesforce and marketing automation tools
Strong knowledge of current trends in digital marketing and marketing technology
Proven knowledge of both acquisition and retention based marketing campaigns
Strong attention to detail and firm commitment to high quality content execution
A successful track record of creating and implementing marketing campaigns that deliver measurable results
Tags: Marketing, Marketing Automation, Communication, Salesforce, Hubspot, Marketo, digital marketing, B2B, lead gen, Marketing Manager
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