Kidscreen.com

Kidscreen. Engaging the global children's entertainment industry

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Kids' CBC Announces Executive Appointments
via broadcastermagazine

Kids’ CBC announced today the hiring of Marie McCann and Drew Mullin as executives in charge of production for Children’s Content. In their new roles, McCann and Mullin will report directly to Martin Markle, senior director of...
07/27/16: Apple Music buys ‘Carpool Karaoke’ series; IAB says many could be persuaded not to use ad blockers; Twitter re...
via cynopsis

CYNOPSISDIGITAL 07.27.16 Good morning. It’s Wednesday July 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad tech stack: In ad tech, a stack refers to a single vendor that offers a variety of marketing services...
The Future of Content Marketing: 46 Experts Share Their 2017 Predictions
via b2cmarketinginsider

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...
Here’s Why Digital Marketing Will Never be the Same
via blogs.perficient

Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first...
What Changes When Programmatic Goes Mainstream?
via exchangewire

In our latest piece from the IAB’s Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing...